Alto Marketing

Success stories

With well over 20 years’ experience, we understand what works in the world of scientific and healthcare marketing. Here are a few examples…

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Have a look below for some recent successes with our clients - from PR to social and SEO content.

Enhancing lead generation through content marketing: Bio-Rad

Engaging your target audiences with useful content is a key tool for the scientific marketer.
Just as important – choosing the right channels to get this content in front of your audiences and creating the right message that encourages them to respond.

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Increasing media coverage to build awareness: Aptamer Group

PR is a cornerstone of the marketing mix, providing a cost-effective way to raise awareness and build credibility with your target audiences.

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Increasing organic traffic through SEO content: Eremid

Search engine optimisation (SEO) should form the foundation of any marketing strategy, offering long-term benefits that ensure your content remains in front of your target audience – when they are searching.

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Quality media exposure for pharma start-up: PharmaKure

For early-stage pharma and biotech companies, having a high profile with investors and possible partners is their lifeblood. A well-constructed, confident PR programme is essential to this success.  

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High impact messaging and company presentation. Boca Biolistics

First impressions count. So, when speaking with your customers, having high impact messaging and a clear, uncluttered presentation can make a real difference to sales success.

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A stand-out product launch in a crowded market

Devising and implementing a product launch that makes a major impact in a crowded market requires comprehensive knowledge, great expertise and careful planning. Qualities that Alto has in abundance.

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Media planning for enhanced lead generation: Evident

Advertising with targeted third-party media is a great option for raising awareness and encouraging engagement with your brand. Knowledge of the media landscape – and importantly which channels and tactics to use for a specific purpose – is key to getting the most out of your budget.

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Generating brand awareness through content creation: HORIBA

Blogs provide an essential platform for quickly and easily sharing valuable information, insights, and knowledge on a particular subject. By crafting relevant and timely blog content, companies can foster deeper connections between their brand, areas of interest, and audiences.

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Our specialist sectors

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”

    Scientific Communications Manager, Eppendorf SE

  • “I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”

    Marketing Manager, Boca Biolistics

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”

    Digital Marketing Coordinator, Pentax Medical

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

  • “We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”

    Marketing, Cherwell Laboratories

  • “From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”

    Brian Attwood, Editor, Lab News

  • “I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”

    Global Marketing Leader, Cytiva

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

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