Leaders in life science and healthcare SEO services
Your target audience may be looking for life science and healthcare-related products, services, and educational content. But less than 20% of them will click through to the second page of search engine results.
So, ensure you’re doing all you can to show you have the expertise and products/services they need on page one.
As competition grows and search engines become ever more stringent, only the highest quality, most helpful, and genuine content is rewarded with high-ranking positions. SEO content that serves information the user needs and answers questions the user asks.
Why trust Alto with your SEO? We’re a team of PhD scientists and experienced digital marketers, so we truly understand the motivations and needs of your prospects, and the complexities of search engines. That means we’re well-placed to help you climb to the top and increase relevant organic traffic to your site, enabling you to generate more qualified leads that promise results.
Alto’s search-first approach
We develop webpages and content calendars using a “search-first” approach. This means that we design the content according to what your target audience is searching for and wants to consume.
We make a point to understand your audience, discussing target personas with you and performing keyword research to analyse what they may be searching for online and their search intent. We can also perform a competitor analysis that includes reviewing key competitor pages to identify any weaknesses and opportunities you can leverage for a higher-ranking position (e.g., keyword gaps, content gaps, page performance issues).
Combining this analytical, data-driven approach with our experience and knowledge in your subject area, we construct on-page recommendations (OPRs) for your key web pages – including page titles, meta descriptions, headings, and layout – to maximise your visibility to your prospects.
We also identify topics to discuss and questions to answer that match your audience’s search intent, and use this to build a content calendar consisting of a series of topic clusters, offering the content that your audience is really searching for and will find genuinely useful. This approach also helps your website rank well, and provides the opportunity to draw in relevant organic traffic.
A proven process that’s tailored to your business goals and needs
As part of your wider digital marketing and content strategy, our complete SEO process aims to drive more relevant traffic to your website organically. It incorporates review, research, creative ideas, content development, and ongoing analysis and adjustment.
After an initial discussion and strategic consultation, our 5-step process is tailored to individual client requirements, and generally involves:
- Review/audit of your website, including a SWOT analysis, to identify any ‘quick wins’ – easy changes that can have a big impact – technical issues, and opportunities to attract more relevant traffic
- Optimisation of existing content, focusing on key pages, to make sure current assets are working their hardest
- Research and development of an SEO content calendar for preparing relevant content that is genuinely useful to your target audience
- Drafting of SEO content, like blogs and articles, by our PhD level writing team based on the content calendar with clear calls-to-action
- Ongoing analysis and reporting on traffic, site performance, and recommendations for future adjustments
Latest software for SEO analytics
Things change fast in digital marketing, so we keep on top of the latest tools and methods. Whether it’s comprehensive SEO review and reporting software or specialist tools for niche subject areas, we have a well-equipped toolbox for life science and healthcare SEO.
A key component of your digital strategy (and beyond)
Search engine optimisation is one of several parts to a successful digital marketing strategy, but its importance is often underestimated. While SEO won’t immediately generate sales qualified leads, investing in this component of your multi-channel strategy can strengthen your strategy as a whole and help build a sustainable stream of marketing- and sales-qualified leads over the long term.
SEO enables you to:
- Provide an optimised user experience for your prospects
- Enable access to the information and actions your prospects and customers are looking for
- Acknowledge and identify with the challenges prospects face
- Offer genuine insight and potential solutions, without a ‘hard sell’
The messaging, tone, and content developed as part of SEO can then complement and enrich the other aspects to your marketing plan, including emarketing, advertising campaigns, and PR. And the data you acquire through ongoing analysis can be invaluable for future campaigns and interactions.
We are here to help you develop an effective digital marketing strategy that integrates with your overall business goals. Just get in touch to see how we can help you solve your next marketing challenge. From life science and healthcare SEO services to PR and content marketing, we’re here to help.
Why trust us to find you qualified leads?
With Alto, you get a team of PhD qualified scientists and marketing specialists that:
- Understand the motivations of your prospects at each point in the sales process
- Have a passion for what you do in science, healthcare, or industry
- Act on extensive experience and up-to-date knowledge on marketing channels and practices
Contact us today so we can help develop an SEO strategy that’s designed for your business.
