Alto Marketing

Raise Awareness

“I want to… raise awareness“

The life science and healthcare markets are both highly competitive and global. There’s a lot of noise, and ensuring that your prospects find out about your products and services takes skill and knowledge. This is where Alto excels.

We’re specialists in science and healthcare marketing, and from a position of scientific knowledge and marketing expertise we’ll work with you to identify your value proposition and identify the points of difference to increase brand awareness.

Then we’ll put together communications programmes that are focused on your objectives, target markets (and budget), including some – or all – of the relevant channels:

• SEO and SEM – so that your product/service is in front of your prospects at the time that they’re searching for answers
• Remarketing – to remind them later
• Pay-per-click promotions on LinkedIn – so that we’re only targeting the people that you want to reach
• PR and social media – shout it out and shout it loud
• Email marketing – proactively get your message in front of your audiences
• Online and offline promotions – selected according to targeting criteria and budget
• Exhibitions/events – the ideal opportunity to meet your prospects in person

If you’re an SME…
…don’t let the big, well-known players get all the attention!

If you’re a well-established brand…
…make sure you keep the up-and-comers in their place!

We have an enviable track record of working with science and healthcare companies of all sizes, so contact us for help in ensuring your product stands out and for strategies to increase brand awareness!

Our specialist sectors

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”

    Brian Attwood, Editor, Lab News

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

  • “I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”

    Digital Marketing Coordinator, Pentax Medical

  • “We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”

    Marketing, Cherwell Laboratories

  • “I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”

    Scientific Communications Manager, Eppendorf SE

  • “I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”

    Global Marketing Leader, Cytiva

  • “I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”

    Marketing Manager, Boca Biolistics

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

Get in touch