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Science & Industry Marketing

Whoever you’re targeting, from R&D to manufacturing and QC, Alto can help

Market experts

From analytical techniques and materials science to general manufacturing, renewable energy and nanotechnology - whatever your industry we’ll get you interest and response.

The right messages

Most industries are driven by producing products that are better, faster and more cost-effective. We specialise in communicating these benefits for our clients.

We get you results

With our skills, creativity and contacts, we have planned and executed successful UK, European and global marketing campaigns for numerous clients, from start-ups to market leading brands.

Excelling at technical marketing

At the heart of successful science and industrial marketing communications is an understanding of the applications of a product, technology or service. At Alto, we combine the ability to understand and communicate the benefits of a technology, with an in-depth knowledge of the marketing mix, relevant to your sectors. So whoever you’re targeting, from R&D to manufacturing automation and QC, Alto can help with your technical marketing.

From local to global

Alto has extensive experience across domestic, European and global markets. From regional campaigns in support of local business initiatives to global product launches, we have the experience to reach your chosen audience. We are out regularly at events throughout the year to maintain our contacts and keep our fingers on the pulse of the science world.

Services

From working with you to develop your communications plan to generating leads, our science and industry communications services cover:

Communications strategy and messaging
PR and media relations
Scientific/technical writing
Proactive programme management

Design, artwork and production of graphics and sales collateral
Digital marketing (SEO, PPC, e-marketing)
Event marketing

ROI analysis

We exist to deliver results for you, whether coverage in the media, leads through PPC or SEO, or targeted contacts at events. Our strategic approach considers your objectives, with whom you want to communicate, and what action you want them to take. Where necessary, we help you to develop insight to benchmark and measure ROI performance.

“Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”
Sales and Marketing Director, Innovnano
“We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”
Marketing, Cherwell Laboratories
“I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”
Scientific Communications Manager, Eppendorf SE
“From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”
Brian Attwood, Editor, Lab News
“Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”
Director of Communications, Oxford Gene Technology
“I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”
Global Marketing Leader, Cytiva
“My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”
Global Market Development Director, Advanced Cell Diagnostics Inc
“Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”
Marketing Communications Manager, EKF Diagnostics
“Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”
Marketing Communications Manager, IDT Inc
“Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”
Content Marketing Manager, Aptamer Group
“I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”
Digital Marketing Coordinator, Pentax Medical
“I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”
Marketing Manager, Boca Biolistics
“It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”
Digital Marketing Manager, Oxford Gene Technology

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.