Alto Marketing

Privacy Policy

Privacy Policy

Here at Alto Marketing we take the protection of your personal information very seriously. This privacy statement sets out the basis on which we process any personal data we collect from you and how we use it. By processing, we mean when we collect, use, store, delete and access personal data.

All information from which you can be identified will be used in accordance with this privacy policy. Please read this policy carefully to understand our practices regarding personal data and how we will treat it.

Our obligations to you
For the purpose of data protection legislation, we are the data controller and we will process your personal data in accordance with the 2018 General Data Act and national laws which relate to the processing of personal data. “We are registered with the ICO under the registration number Z260089X”

Your rights to your personal information

You have the following rights regarding your personal information held by Alto Marketing:

• The right to be informed about the personal data the Company processes on you;
• The right of access to the personal data the Company processes on you;
• The right to rectification of your personal data;
• The right to erasure* of your personal data in certain circumstances;
• The right to restrict processing of your personal data;
• The right to data portability in certain circumstances;
• The right to object to the processing of your personal data that was based on a public or legitimate interest;
• The right not to be subjected to automated decision making and profiling; and
• The right to withdraw consent at any time

Should you wish to access, change or remove your information, please email DataProtection@alto-marketing.com and we will action your request within seven working days.

*In certain circumstances, Alto Marketing is unable to exercise your right to removal for legal reasons. If this is the case, Alto Marketing  will inform you of what information cannot be removed and the reasons for this

How we collect or obtain personal information about you

We collect personal information about you when you provide it to us, such as through a form on our website, when you contact us directly by email, phone, via social media, in writing, in person, or by any other means by which you provide personal information to us.

Where permitted or authorised by law, we may also receive information about you from third parties such as affiliates, business partners and search engines.

We may also obtain personal information about you from media publications, social media, websites and other publicly accessible sources.

We also collect information about use of our website through cookies. Read about our Cookie Policy here.

Personal information we collect about you

The type of information we collect about you may include:

• Contact information such as your name, email address, and telephone number
• Demographic information such as age, gender and location
• Information about your preferences and interests, related to our products and services
• Website usage data collected through cookies and similar technologies including IP address, browser type, operating site and pages visited (see the above paragraph for our cookie policy)

How we use your personal information

We will only use your information for the purpose described in this policy and we do not pass on your details to any third party unless you give us permission to do so.

We may use your personal information for one or more of the following purposes:

• Sending promotional emails, newsletters and updates about our products and services
• Conducting market research and analysis to improve our marketing strategies
• Analysing website traffic and user behaviour to improve our services
• Responding to enquiries we receive from you
• Performing or entering into a legal contract/agreement
• Complying with laws, regulations and other legal requirements
• Processing and considering your CV or Job Application.

Our Mailing List

When you subscribe to the Alto Marketing mailing list we necessarily record your email address. We also collect your subscription preferences, which at this time is limited to details of which lists you are subscribed to.

We may also record other personally identifiable information if you choose to provide it. This information is only used for internal analysis purposes to inform decisions on the nature and content of our communications.

You have the right to view and amend your details or to opt-out of receiving the information detailed above at any time. To do so you can:

• Click the ‘Update your preferences’ or ‘Unsubscribe’ button included in any such communication received;

• Email DataProtection@alto-marketing.com with your name and contact details. If you give us contact details so that we can respond to your query then they will only be used for that purpose.

We use a specialist third-party email marketing service provider, MailChimp, to administer and distribute emails to our mailing lists.

MailChimp also provides us with usage information about our mailing lists, including statistics relating to how many subscribers open or read each newsletter and the number of clicks generated by links included in a newsletter. This data is only used to inform decisions on the nature and content of future communications. Click here to read MailChimp’s Privacy Policy.

Legal Basis for Processing Your Data

Consent: We will obtain your explicit consent before sending you marketing communications, you have the right to withdraw your consent at any time.

Legitimate Interest:  We may process your data for marketing purposes based on your  legitimate Interest, such as promoting products or services. We also use Legitimate interest to analyse website traffic and user behaviour (via Google Analytics)

Performance of a Contract: We may process data to enter into and perform a contract with you, such as providing a service, and to contact you regarding the agreement or contract

Legal Obligation: We may process your data to comply with laws and other legal agreement

How long we store your personal information
We will store your information for no longer than necessary taking into account the following:

• The purpose for which we are processing your personal information;
• Whether we have any legal obligation to continue to process your information, such as any record-keeping obligations imposed by applicable law;

• Whether there is any legal basis to continue to process your personal information, such as your consent

• All unnecessary data is deleted/destroyed within 6-months after project completion

Securing your personal information
We use leading technologies to safeguard your data and keep strict security standards to prevent unauthorised or unlawful processing, as well as against the accidental loss or destruction of, or damage to, your personal information, including:

• Only sharing and providing access to your personal information to the minimum extent necessary, subject to confidentiality restrictions where appropriate;

• Using secure servers to store your personal information.

• Data is secured with 256-bit encryption. Windows BitLocker enabled across all endpoints at Alto Marketing. BitLocker encryption is a built-in security feature of Windows operating systems that supports full disk encryption. This protection feature is designed to protect all the data on the hard drive.

• Alto is fully operational in the cloud. We ensure the security and confidentiality of all customer data during process and storage through application of password protection and two-factor authentication (2FA) across all Alto’s O365 accounts.

• Protection against threats/hazards to customer data integrity is provided by Crowdstrike anti-virus solution deployed across all endpoints at Alto Marketing.

Website links

Our website contains hyperlinks to websites owned and operated by third parties. If you follow a link to any of these websites, such websites will apply different terms to the privacy of your personal data and we do not accept any responsibility or liability for these policies.

Changes to our privacy policy

If this privacy policy changes we will publish an updated version on this page. Regularly reviewing this page ensures you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

Complaints or queries

Where you have consented to us processing your personal data you have the right to withdraw that consent at any time.

In addition to the rights listed above, you also have the right to complain if you think we have made an error with your data. Of course, we would like you to contact us first to see if we can help to rectify any issues, our address is Alto Marketing, Office 14, Pure Offices One, Port Way, Portsmouth, PO6 4TY or you can email us at DataProtection@alto-marketing.com.

You also have the right to complain to the Information Commissioners Office (ICO). Their details are: ico.org/concerns The Information Commissioners Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF. Phone number: 0303 123 1113

Information security

Whilst Alto Marketing  take all reasonable steps to protect your information, information transmitted via the internet is never 100% secure and we therefore cannot guarantee its security and any transmission is done so at your own risk.

This Privacy Policy was amended on 26th June 2024

Our specialist sectors

  • “I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”

    Marketing Manager, Boca Biolistics

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”

    Marketing, Cherwell Laboratories

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”

    Brian Attwood, Editor, Lab News

  • “I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”

    Digital Marketing Coordinator, Pentax Medical

  • “I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”

    Scientific Communications Manager, Eppendorf SE

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

  • “I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”

    Global Marketing Leader, Cytiva

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