Alto Marketing

Event Marketing Services for Life Science and Healthcare

Let's help maximise your ROI. Events are expensive to attend, so make the most of your time and costs to get the best results possible. From pre-event awareness to boosted booth traffic and carefully crafted post-show follow up, our team of scientific marketing experts can help.

Make the most of your events from start to finish – and beyond!  

Exhibitions and other events are great new business generators, with the opportunity to meet prospects face-to-face, gather targeted leads, and make a major impact with a product launch. Making the most of these in-person events is essential, as the cost of attending can be very high. This is where Alto can help. Even for lower cost digital/hybrid events, knowing the marketing options is important.

Planning your pre-event, on-site, and post-event marketing activities will greatly help with budgeting and good ROI. Contact us if you’d like to know more about our event management services.

Planning ahead

When deciding which exhibitions and conferences to attend, consider the suitability of the show for a particular business/product area/product launch. Does it have the right delegates/attendees? Will you be able to meet key media contacts? Maybe this event would be a good place for a product launch/press event? Importantly, it’s good to consider the potential to make an impact against your competitors and the overall cost of attending (ROI). With over 20 years’ experience attending industry events (both on behalf of our clients and as scientists too!), our team has extensive advice on the best shows to be seen at and why.

Once you’ve decided to attend, we can help with planning your event presence – always considering how best to present your products and services. From booth position and graphics to hosting workshops, presentations, or customer/key opinion leader seminars, we’re here to help. Simply outline what you’re looking to achieve to our consultants and get practical advice, or let us take on the (often!) stressful task of organising and coordinating your booth design and production, media liaison – and everything in between. Our event management services include as much or as little support and practical help as you need.

Raising awareness with pre-event promotion

Build up to the event by letting people know you’ll be there. We use a selection of activities to drive people to your booth:

Increasing booth traffic

Help improve your on-site brand awareness and increase quality lead generation through:

Spend time with the media

Build strong relationships with your core media. Regular media liaison is still key to a good PR and marketing campaign, and so when at an event it is usually sensible to arrange one-to-one meetings with the attending media. With our long-standing media contacts and industry PR experience, we’re well-placed to ensure the right journalists and editors visit your booth to find out more about a new product or service offering and talk to relevant personnel and senior management.

Making the most of the leads that you get

Getting the leads is the first stage. Maximising the conversion of prospects to customers is the objective, so leads need to be followed up through visits, calls and emails. It can be easy to finish one event and start working on the next without finishing this vital step, so let us help you develop a follow-up plan in advance.

Contact Alto to find out more about our event management services.

 

Our specialist sectors

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc
  • “I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”

    Digital Marketing Coordinator, Pentax Medical
  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics
  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology
  • “I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”

    Global Marketing Leader, Cytiva
  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology
  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc
  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group
  • “I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”

    Marketing Manager, Boca Biolistics
  • “From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”

    Brian Attwood, Editor, Lab News
  • “I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”

    Scientific Communications Manager, Eppendorf SE
  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano
  • “We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”

    Marketing, Cherwell Laboratories

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

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