Make the most of your events from start to finish – and beyond!
Exhibitions and other events are great new business generators, with the opportunity to meet prospects face-to-face, gather targeted leads, and make a major impact with a product launch. Making the most of these in-person events is essential, as the cost of attending can be very high. This is where Alto can help. Even for lower cost digital/hybrid events, knowing the marketing options is important.
Planning your pre-event, on-site, and post-event marketing activities will greatly help with budgeting and good ROI. Contact us if you’d like to know more about our event management services.
Planning ahead
When deciding which exhibitions and conferences to attend, consider the suitability of the show for a particular business/product area/product launch. Does it have the right delegates/attendees? Will you be able to meet key media contacts? Maybe this event would be a good place for a product launch/press event? Importantly, it’s good to consider the potential to make an impact against your competitors and the overall cost of attending (ROI). With over 20 years’ experience attending industry events (both on behalf of our clients and as scientists too!), our team has extensive advice on the best shows to be seen at and why.
Once you’ve decided to attend, we can help with planning your event presence – always considering how best to present your products and services. From booth position and graphics to hosting workshops, presentations, or customer/key opinion leader seminars, we’re here to help. Simply outline what you’re looking to achieve to our consultants and get practical advice, or let us take on the (often!) stressful task of organising and coordinating your booth design and production, media liaison – and everything in between. Our event management services include as much or as little support and practical help as you need.
Raising awareness with pre-event promotion
Build up to the event by letting people know you’ll be there. We use a selection of activities to drive people to your booth:
- SEM – linking your company/product with the event
- PR and show previews
- Emailers (to internal, third party and/or pre-registered delegate lists)
- Sponsored show specific e-alerts
- Add the event to your email sign-off, advertising etc
Increasing booth traffic
Help improve your on-site brand awareness and increase quality lead generation through:
- Show sponsorship packages – the options can be overwhelming but Alto can help you choose the right opportunities
- Competitions and branded giveaways – can increase booth visits and data capture
- Booth tours & product demos – eg for larger booths with many products or to really push a specific product or technology
- Customer events/dinners to reinforce your expertise and show appreciation for your valued customer relationships
Spend time with the media
Build strong relationships with your core media. Regular media liaison is still key to a good PR and marketing campaign, and so when at an event it is usually sensible to arrange one-to-one meetings with the attending media. With our long-standing media contacts and industry PR experience, we’re well-placed to ensure the right journalists and editors visit your booth to find out more about a new product or service offering and talk to relevant personnel and senior management.
Making the most of the leads that you get
Getting the leads is the first stage. Maximising the conversion of prospects to customers is the objective, so leads need to be followed up through visits, calls and emails. It can be easy to finish one event and start working on the next without finishing this vital step, so let us help you develop a follow-up plan in advance.
Contact Alto to find out more about our event management services.