Be seen by your audience when and where they are searching
The extraordinary level of online competition between brands means you need every competitive edge you can get. Be seen by your audience when and where they are searching for your products or services with our SEM services.
What is SEM?
Search Engine Marketing can be defined as all the marketing activities that influence your brand’s visibility on a search engine results page (SERP). But often, when people talk about SEM, what they really mean is search engine advertising – i.e., pay-per-click (PPC) advertising on a SERP.
At Alto, we can make sure your SEM complements your search engine optimisation (SEO) efforts, making it possible to feature your brand at the top of a SERP with immediate effect.
Take advantage of the expertise and experience of our marketing specialists and PhD scientists – we know and understand what your audience will be looking for and how to get them interested in your offering, even if they’re not quite ready to buy.
How can your business benefit from SEM?
If you’re on top of your SEO, fantastic. But, even with the best SEO, did you know you could still lose out on the top spot in a SERP?
There might be multiple search ads above your organic listing, potentially pushing you “below the fold”. That means losing out on traffic, leads, and sales.
Given that the majority of users will click through one of the top-of-page results – often not noticing they are ads – you’ll want to reclaim your rightful real estate.
SEM makes it possible, in a flexible and easy-to-access way.
Take advantage of SEM for immediate impact
Our experts take the best practices of SEO and apply it to paid advertising, e.g., through Google Ads, enabling you to benefit from:
- Top-of-SERP visibility, immediately
- The ability to scale your advertising campaigns to your needs
- Multiple ad format options, including images and direct links to products
- Optimised audience targeting by time and location
Use our SEM services for direct lead generation and sales, raising brand awareness and visibility, or addressing short-term goals – such as promoting limited-time offers.
You set the budget. We give you the maximum return on that investment – identifying keywords, and creating engaging ads and high-converting landing pages – and fine-tuning to make sure your programme is always working effectively.
With remarketing, we can even help you re-engage with prospects/customers to continue their journey with you.
Why trust us to provide your SEM services?
At Alto, we combine the expertise and experience of marketing specialists and PhD-qualified scientists. We are as passionate about what you do as you are.
So, with our SEM services, you get a team that:
- Understands your audience’s motivations at every point in the sales process
- Has the technical expertise to deliver a high return on investment
- Can help you capture leads you otherwise might miss through traditional means
We’ll give you that competitive edge.
SEM through services like Google Ads are flexible, scalable, and measurable, so we can help businesses of all sizes and budgets generate more leads, sales, and awareness.
Contact us today so we can help develop a SEM programme that’s right for your business, optimising when and where your ads appear, adjusting your campaigns on an ongoing basis, and regularly reporting on performance.
Interested in SEM, but put off by the jargon? Read our blog post: ‘The jargon buster – AdWords’ to clear things up.
