Alto Marketing

Media Planning Services for Life Science

Let's get your brand seen in the right places. Benefit from our specialist life science and healthcare media planning service to maximise exposure and increase leads.

Why trust Alto with your media planning?

Get the most from the media – we’ll help direct your resources to get the most from your marketing spend. With over 20 years’ experience developing marketing communications for life science and healthcare companies, we have developed a deep knowledge and understanding of the media landscape. Our long-standing relationships with trusted media partners in the sector, combined with our ongoing efforts to identify new opportunities, allow us to provide a highly effective, reliable and innovative media planning service for our clients.

How do we do it?

We can help with media planning for any size of campaign. From small, one-off communications to full-scale, multi-channel campaigns, we’ve worked with some of the biggest names in the industry to deliver every aspect of media planning and buying:

Consultation – we can work with you to define your specific requirements, identify and refine your audience, and set realistic objectives for awareness, engagement and lead generation

Planning – establishing timings, reviewing channels and identifying relevant opportunities in order to most effectively meet the established campaign objectives

Buying – work with well-established contacts in the trade media to negotiate favourable rates, complete insertion orders and confirm final activity schedule

Content – our specialist PhD-qualified scientific writing team develops technically accurate and engaging content, supported by original and compelling creative from our experienced designers

Management – full campaign implementation, liaising with all parties to ensure activities are delivered according to the agreed schedule

Reporting – request and collate data from third parties for in-depth analysis of campaign performance

Perhaps you need support to help raise awareness of a new product launch at a key event? Or maybe you’re looking to increase qualified sales leads in a particular market segment? Whatever your media planning requirements, we have the in-house skills and expertise to ensure accurate, relevant and engaging content is delivered to your target audience at the right time to maximise conversions.

Get in touch to learn more about our specialist life science media planning service.

Our specialist sectors

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

  • “I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”

    Marketing Manager, Boca Biolistics

  • “From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”

    Brian Attwood, Editor, Lab News

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

  • “I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”

    Global Marketing Leader, Cytiva

  • “I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”

    Scientific Communications Manager, Eppendorf SE

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”

    Digital Marketing Coordinator, Pentax Medical

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

  • “We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”

    Marketing, Cherwell Laboratories

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

Get in touch