Success Story
Aptamer Group needed to increase market awareness of its Optimer® technology ahead of its IPO, and recruited Alto due to our extensive scientific PR expertise in communicating news in a way that’s interesting to their customers and prospects. In the 10 month lead-up to the IPO, we distributed eight media releases through our in-house media database, building Aptamer’s story through interesting applications of the technologies and announcements of commercial collaborations. This led to:
- 227 mentions in targeted trade media
- An average of 28 clips per release
- Coverage online, in print, and e-newsletters
- Cover story
Aptamer was also invited to contribute editorial for a number of publications – including a cover story in BioPharm International.
“Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”
Content Marketing Manager, Aptamer Group