Success Story
When Olympus spun off its Scientific Solutions division into a new, independent company called Evident, building awareness of this change within its target audiences, as quickly as possible, was a major requirement. Ensuring the continued promotion of the company’s key products across multiple sectors, was also a necessity.
Drawing on our extensive knowledge of the media landscape and available ad opportunities, as well as our understanding of Evident products and applications, Evident relied on Alto for research, planning and management of third-party ad bookings. Our programme included 12 campaigns across five product groups from its Life Science and Materials Science divisions, which resulted in:
- 275+ ad placements booked and delivered
- 75+ million banner impressions served
- 26% average email open rate
With our comprehensive reporting and analysis we were able to demonstrate the success of the campaigns, and make recommendations for future activity based on detailed metrics.