The competition for our attention has never been so fierce. Video and other forms of rich content can help give you an edge when it comes to stimulating engagement in a crowded media space.
Rich content provides an interactive touchpoint that is often used to distil detailed information and concepts into more easily digestible formats, or as a gateway to further content, driving traffic through the sales funnel.
In life science marketing and healthcare marketing, long-form written content is still a key component in engagement and conversion. But in a competitive media landscape, rich content can provide some extra pulling power. A comprehensive marketing communications strategy delivers the right content to the right audience at the right time. That’s why the perfect combination of impactful, engaging rich content, and long-form, technical content, available at appropriate touchpoints on the customer journey, will increase traffic and maximise conversions.
Alto can develop rich content that will help ensure your technical data gets the attention it deserves. For example, you may have a ground-breaking whitepaper that almost guarantees conversion and you want to make sure it’s seen. By providing a video summary of the whitepaper you could boost engagement and increase traffic.
If you’re working with a limited budget, that needn’t be a roadblock. We’re always thinking of innovative ways to develop stand-out content on a budget. Check out our blog – 5 rich content “easy wins” to see some examples, or contact us today to discuss cost-effective methods for boosting engagement.
Video recording and editing
Video content is one of the most powerful conversion tools at your disposal and essential for any organisation with a digital presence. We can help with all aspects of video production, from planning and recording through to editing and publishing.
The beauty of animation is its flexibility. Whatever your message, objective or budget, there’s a form of animation to suit your needs. If you have a new product to launch, a 3D animated demo makes an amazing virtual sales tool. Or, with a more modest budget, animating key messaging and product images can breathe new life into existing content.
A well-designed infographic will communicate your technical data in a way that’s attractive, memorable and easy to digest. At Alto we have a wealth of experience developing infographics of all shapes and sizes, from larger in-depth sales aids to compact pieces, ideal for social media.
Audio content has seen a resurgence in recent years with podcasts and audiobooks becoming increasingly popular. It’s a format that lends itself well to long-form content as it allows us to combine listening with other tasks, fitting well around our busy lives. As such, it’s perfect for scientific marketing content that your audience can consume on the go.
Our PhD qualified writing team specialize in developing copy for all forms of scientific marketing content. Whether it’s preparing a script for a video or audio piece, writing questions for an interview, or developing a storyboard for an animation, we have the expertise to create messaging that is both engaging and technically sound.
To find out more about our rich content development services, please get in touch.