Alto Marketing

PR & Technical Writing

PR is the cornerstone of the marketing mix and is a great cost-effective way of raising awareness and generating leads. Coverage in the media via e.g. press releases raises awareness of your company leading to more potential customers. Editorial coverage of articles, case studies etc. in selected media helps to build the credibility of your business – a key factor in attracting new customers.

At Alto, our technical backgrounds enable us to understand what makes your product or service stand out – and effectively communicate the benefits to your target audience. From in-depth white papers to interviewing key opinion leaders for articles and case studies, our PhD level team writes with the scientist in mind. We’re well versed in producing content that informs and engages across all PR channels, including impactful commercial product-related press releases, tweets and blogs.

Find out how our PR expertise can benefit you.

Media relations

More than 10 years’ experience means that we’ve built up excellent, long-standing media relations that we can leverage for maximum client exposure. Regular contact ensures that our clients are front of mind and allows us to proactively source additional PR opportunities.

News releases

Whatever your news, we’ve got the know-how to ensure that it makes the biggest impact possible. We’ll work with you to formulate engaging stories that appeal to your targets and media outlets, and plan timely, targeted distribution to maximise success.

Content planning

A great PR campaign requires a well-planned strategy. We’ll support you through this, developing a newsflow plan that makes sure your company is always in the media. We’ll help you to identify the most effective stories and means of communication for maximum coverage.

Articles and case studies

From thought-leadership editorial pieces to engaging collateral for your website, our team of writers are experts at effective communications. We’re firm believers in getting the most out of your content and are skilled at repurposing pieces many times across various portals for the widest possible reach.

Download our guide to effective scientific communications.

White papers

There’s nothing our PhD’s like more than getting their teeth stuck into an in-depth, informative white paper! Writing to peer review standard if required, we get great feedback on our white papers, with some clients even using them as sales tools.

Blogs and social media marketing

We understand that when it comes to blogging and social media, communication style is key. Our experienced team are experts at creative content writing to engage your targets whatever the channel.

Contact us today to find out more and see examples of our work.

Our specialist sectors

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

  • “We’ve been really impressed with both the coverage they’ve helped us to secure, their excellent ideas, communication and the overall care they take with our brand. I would whole-heartedly recommend Alto to anybody looking for a PR partner in this industry.”

    Marketing Manager, Fluidic Analytics

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

Get in touch