Alto Marketing

Event management

Maximising your ROI

Exhibitions and other events are highly significant new business generators, the opportunity to meet prospects face-to-face, gather targeted leads, and make a major impact with a product launch. Making the most of these events is essential, as the cost of attending – in terms of exhibition space, stand build and personnel – can be very high. This is where Alto can help.

Planning your pre-event, on-site, and post-event marketing activities will greatly help with budgeting and good ROI. Here are some things that we take into account when we are working with our clients.
Contact us if you’d like to know more.

Planning ahead

When deciding which exhibitions and conferences to attend, consider:

Once you’ve decided to attend, you’ll need to consider how best to present your products and services, including:

Alto can help you plan your event schedule.

Raising awareness with pre-show promotion

Build up to the event by letting people know you’ll be there. Use a selection of activities to drive people to your booth:

Increasing booth traffic

Help improve your on-site brand awareness and increase quality lead generation through:

Customer events/dinners

Whether to introduce a new product, reinforce your expertise through key opinion leader talks, or simply to show appreciation for your valued customer relationships, a customer event provides a more relaxed and personalised forum for networking.

Spend time with the media

Build strong relationships with your core media. Regular media liaison is still key to a good PR and marketing campaign, and depending on the significance of your ‘news’, on-site media activities might include:

Making the most of the leads that you get

Getting the leads is the first stage. Maximising the conversion of prospects to customers is the final objective, so leads need to be followed up through visits, calls and emails. It can be easy to finish one event and start working on the next without finishing this vital step, so develop a follow-up plan in advance.

Contact Alto for advice and support with your event marketing.

Our specialist sectors

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc
  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc
  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano
  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group
  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology
  • “We’ve been really impressed with both the coverage they’ve helped us to secure, their excellent ideas, communication and the overall care they take with our brand. I would whole-heartedly recommend Alto to anybody looking for a PR partner in this industry.”

    Marketing Manager, Fluidic Analytics
  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics
  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

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