Developing an SEO Content Calendar
3rd February 2022 - Last modified 19th October 2023
So, now you’ve read part one and part two of our “How-To” guide to content marketing and you understand the benefits of content marketing and how to get from strategy to published content. That’s great but what’s next? Read on to find out more, or watch our video to get started.
In this video, our SEO specialist and Account Manager, Martina Neville, talks about the benefits of an SEO content calendar – from why you should be considering one to implementing a calendar specifically for your business.
Building the Foundations for Success
The real crux of a content marketing strategy is to build a robust, content calendar that sets out your content for the next 6 – 12 months and keeps your business ahead of the game. Generating a content calendar that incorporates SEO ensures you’re reaching the right audience with the right content at the right time.
I know what you’re thinking – it sounds like a stressful task and you don’t have time for that, right? Well, read on and remember to keep following our blogs for an upcoming in-depth guide to SEO.
The important thing to remember when it comes to an SEO content calendar is that investing time early on in your content marketing strategy is in your business’ best interest for several important reasons.
1. Save vast amounts of time – and time is money
While the thought of planning an entire year’s worth of content might leave you reeling, investing time up front will ultimately pay off dividends by helping your marketing stay organised and on track.
It also helps to reduce stress and improve the overall efficiency of your content development by ensuring that every team member – from your writers to your social media team – know what to expect and at what time.
2. Meet your business goals and develop content that grows with the business
Planning ahead of time helps you to meet your longer-term business goals by identifying the topics that attract your specific target audience. Looking to grow your audience from research in academia to the pharma/biotech space? An SEO content calendar will help you do just that!
With optimised on-page recommendations and an internal linking strategy in place up front, you can be sure that your content will drive organic traffic to key product and service pages. More traffic means more opportunity for enquiries. And let’s face it, that’s the ultimate goal of your website.
3. Keep your audience engaged
Publishing regular content that has been carefully curated and tailored to your specific audience ensures you’re always front and centre when your customers look for a product or service.
And let’s not forget that well-written, targeted content builds consumer trust, and trust is what keeps your audience coming back.
Make sure that your planned content includes evergreen and on-trend topics, although this will largely depend on how many pieces you intend to publish per month. For example, if your intention is to publish 1-2 pieces per month, make the majority of that evergreen content for longevity.
4. Increase organic traffic
Now, if ‘content is king’, then SEO content is the equivalent of the entire monarchy and some. Content that is carefully optimised, taking into account search intent, increases your visibility within the search engines’ results pages (SERPs) and offers the potential to cause explosive increases in organic traffic!
Just don’t say we didn’t warn you.
5. Helps keep topics related
As search engine algorithms become ever-more important in the world of SEO content, publishing clusters of content that are related ensures that search engines can easily determine what your website offers. And this means that when you do feature in the SERPs that you’re surrounded by other businesses within your niche that are publishing similar content, increasing the likelihood of searchers clicking through to your website.
Additionally, well-written SEO topics that are related to each other signify to search engines that your website is high-quality and trustworthy, which ultimately helps to increase your site’s ranking ability.
Get Started Today!
Want to know how to get started? Check out our short video for more information on how to build an SEO content calendar.
If SEO feels alien to you, stay tuned for our upcoming blog that digs deep into the world of search engine optimisation.
Feeling stumped for content ideas or have no time to waste? Contact us to talk about how we can help to build a no-fail SEO content calendar and deliver your content!
