Supported YouTube videos: a different way to get your brand in front of your target audience

21st July 2017 - Last modified 16th September 2024

Written by William van Grunsven, PhD.

When it comes to spending money on brand recognition, it’s all about targeting the right people, and if your target audience is within the scientific community, then supporting videos on popular science YouTube channels might be an option.

Popular science channels have subscriber bases that vary from thousands to millions, and many generate (additional) income by mentioning or promoting brands and services.

Supporting videos involves working directly with the video producers to deliver a corporate message. It is different from standard YouTube advertising where banners or videos are shown, either before or during a video. Each channel will have its own individual guidelines to safeguard its reputation, and sponsoring companies will need to be aware of these.

This is a good example of a supported video; it starts with a brief mention of the sponsor (after 3 seconds) and is followed up with a 30-second shot of the presenter explaining the service (at 8.50).

It will hardly come as a surprise that popular science reaches a larger audience than more technical videos. However, each channel has its own audience and smaller, more technical channels often have a more well-defined audience.

So if it’s important to get your corporate message out to an audience with an interest in science and technology, it might be worth becoming a video supporter. It can help you reach your target audience in a different way – and it supports some of the best science communicators out there.

At Alto Marketing we can help you make sense of the vast amount of ways to get your message to the right audience. Get in touch to find out more about how to reach the right people in science, healthcare and industry.

Written by William van Grunsven, PhD – Scientific Writer