Alto Marketing

Marketing Services

Alto Marketing is a full-service marketing agency supporting science, healthcare, and industry clients across the marketing mix

We’re dedicated to generating leads and raising awareness

At Alto, we deliver results for our clients by providing a range of marketing communications services, including:

Sales & Channel Marketing

We have experience across multiple sectors working with domestic and global sales channels, both direct and through distribution. This means we are able to offer strategic sales consultancy for a cohesive sales and marketing approach. Our understanding of complex sales channels allows us to develop marketing campaigns that influence at each stage of the sales process.

  • Channel marketing strategies
  • Distributor/retailer support
  • Lead forensics
  • Objection handling
  • Cohesive message development
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PR & Technical Writing

Our experienced team of PR professionals combine technical knowledge with communications know-how.  We produce hard-working PR campaigns for our clients across a range of sectors.  With extensive contacts across the B2B and consumer media, Alto Marketing has a reputation for delivering timely, compelling PR and content marketing campaigns.

  • Media relations
  • News releases
  • Content planning
  • Articles and case studies
  • White papers
  • Blogs and social media marketing
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Digital marketing

Staying ahead of the trend with the latest digital offerings is key to Alto’s digital success. Proven PPC, web optimisation, and media buying capabilities maximise exposure at minimum spend. Our in-house technical expertise delivers innovative digital solutions across multiple platforms, from key online publications through to social media.

  • Digital strategy
  • PPC campaign planning and execution
  • SEO
  • Content management
  • E-marketing
  • Media planning and buying
  • Social media marketing
  • Website design & build
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Marketing communications

From individual executions to fully integrated campaigns, Alto can provide the creativity and cohesion required for success in both B2B and B2C environments. Our commercially focussed campaigns are designed for purpose: raising awareness, driving leads and increasing sales.

  • Graphic design
  • Advertising creative
  • Copywriting
  • Marketing collateral
  • Direct marketing
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Event management

Our clients benefit from our years of experience organising and promoting a range of events. Exhibition marketing, product launches, media events and internal conferences are all part of our offering. Using our experience in creating impactful exhibition stands and memorable events we can design and manage your event and accompanying pre- and post-event marketing activities.

  • Exhibition planning and management
  • Product launches
  • Media/promotional events
  • At event content – graphics, videos, collateral etc
  • Media and customer events
  • Sponsorship
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ROI analysis

We exist to deliver results for you, whether coverage in the media, leads through PPC and SEO, or targeted contacts at events. Our strategic approach considers your objectives, with whom you want to communicate, and what action you want them to take. Where necessary, we help you to develop insight to benchmark and measure ROI performance.

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Video and rich content development

We can help with all aspects of rich content creation from planning through to publication. Combining our in-house creative, design, recording and editing skills with extensive market knowledge and scientific expertise, you can be confident that the rich content we develop will not only be impactful and engaging but technically accurate too.

  • Video recording and editing
  • Infographic design
  • Animation
  • Audio/podcast recording
  • Scriptwriting
  • Storyboarding
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Our specialist sectors

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “We’ve been really impressed with both the coverage they’ve helped us to secure, their excellent ideas, communication and the overall care they take with our brand. I would whole-heartedly recommend Alto to anybody looking for a PR partner in this industry.”

    Marketing Manager, Fluidic Analytics

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

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