Alto Marketing

Develop your Brand

“I want to… develop our brand“

Whether for a global corporation or an SME, Alto will communicate the key values and personality of your business. And for start-ups it’s especially important that your brand values support investment by communicating “stability” and “innovation”.

We’ll help you with brand development to build a really strong brand that reinforces your strengths with your target customers, bringing all the key elements together:

Visual identity

From developing your logo to creating your website, exhibition graphics and company/product brochures, Alto will create the ideal look and feel.

Mission statements, values and messaging

We’ll work with you to define your values and mission, and then ensure your messaging at company, product and campaign level is consistent and effective at reinforcing your value proposition.

Communications channels

We’ll ensure your target audiences hear about your values and successes. Our experienced team do this through a range of communications channels:

• PR – we work with you to determine your newsflow and put together a plan that builds up your brand in the science and healthcare media
• Online and offline presence – from your website to third party media and the search engines, we will ensure that your brand stands out
• Exhibitions/events – we understand the importance of events in building your brand. When working with you, we develop attention-grabbing visuals and extract the maximum value from the opportunities on offer at events
• Social – in today’s world, your presence on social channels (and how you use them!) is key to building and maintaining your brand. Our team are experts in social media marketing in life sciences and healthcare and can help with strategy and content planning to creative design for graphics, videos etc

Consistency

Brands aren’t built overnight. The key to brand development is repetition and consistency.  

Our team will keep your marketing on-message, with consistent application of visuals to ensure that your marketing spend reaps the greatest benefit. Contact us to find out more about how we can help.

Our specialist sectors

  • “We can always rely on the team at Alto to deliver, whether it’s content creation, PR coverage or generating new ideas to engage prospects, they’re ready, willing and more than able to help.”

    Marketing, Cherwell Laboratories

  • “I was so pleased with the outcome of our first project with Alto that I asked for their support on several further projects. Why?  Because they sought to understand the scientific area we work on and were quickly able to deliver high quality work communicating complex topics simply and effectively.  Their project management skills and client communications helped keep our projects on track.  I would happily recommend their service to others looking to successfully communicate consideration and decision-making content to scientists.”

    Global Marketing Leader, Cytiva

  • “Alto are always on hand to offer fast, friendly and industry-appropriate advice. From content creation to scientific PR they help with strategy, messaging, creative ideas, are always on time and always available. I can’t recommend Alto highly enough for the best industry knowledge and easiest team to work with.”

    Content Marketing Manager, Aptamer Group

  • “I was impressed by the high scientific quality of the content that Alto Marketing developed for us. The cooperation was extremely pleasant, not only thanks to the fabulous response time of our contact persons.”

    Scientific Communications Manager, Eppendorf SE

  • “My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”

    Global Market Development Director, Advanced Cell Diagnostics Inc

  • “From my perspective the best content pitches – whether press releases or features – are those that are succinct, show understanding of our publications’ priorities, do not need to have the difference between marketing and editorial copy explained, and in the case of commissions, follow the brief. I’ve dealt with Kelly and her colleagues at Alto Marketing across more than one title over several years and found them exemplary in these respects; always pleasant to deal with and always professional.”

    Brian Attwood, Editor, Lab News

  • “I am greatly influenced by the professionalism of Alto Marketing and team. Highly-supportive English native agency that strives for making their client happy with impactful business outcomes. I recommend Alto Marketing for content marketing and PR.”

    Digital Marketing Coordinator, Pentax Medical

  • “Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to generate creative programmes that reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”

    Sales and Marketing Director, Innovnano

  • “Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”

    Director of Communications, Oxford Gene Technology

  • “Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”

    Marketing Communications Manager, IDT Inc

  • “Alto provides EKF with global PR, digital media planning/buying and campaign management. Their understanding of the global media, both digital and print, has allowed us to target our customers regionally throughout Europe, the US and South America. Our products can be complex but Alto’s clinical and scientific knowledge enables them to produce easily digestible PR materials. Alto are always available, and able to perform quick turnarounds.”

    Marketing Communications Manager, EKF Diagnostics

  • “I want to thank you for ALL your help and understanding with all these changes, we LOVED the slide deck and I’m talking on behalf of our entire team.”

    Marketing Manager, Boca Biolistics

  • “It has been a pleasure to work with Alto’s digital marketing experts over the last 4 years. Their knowledge and expertise of how Google Ads can best be utilised by Life Science companies has really helped us develop the quantity, and more importantly the quality, of our Google Ads leads.”

    Digital Marketing Manager, Oxford Gene Technology

Get in touch today to find out how we can help you

If you’re looking for people who really understand your needs and are easy to work with, talk to us.

Get in touch