One month at Alto Marketing

30th August 2017 - Last modified 28th November 2023

Almost one month has passed since I started my internship at Alto Marketing. When I contacted David I was looking for some work experience, since I had just finished my degree and I wasn’t sure about what I wanted to do next. When given the opportunity, I thought that working for a few months away from everything I am used to, and comfortable with, could help me decide what my next step is. Coming from Portugal, I wasn’t looking forward to the English weather but so far I have been pleasantly surprised. It is not as bad as I expected!

I will be with Alto for four months and while I’m here I hope to learn more about B2B marketing in niche sectors, specifically Life Science and Healthcare, and how this varies from B2C marketing. For the first few weeks I’ve been working on a number of research projects that have given me some insight into the markets in which Alto’s clients operate.

So far I have helped to update the PR distribution list to ensure all the media contacts are correct, which has allowed me to discover some of the key publications and websites in each sector. Surprisingly, during my research I’ve found that requesting media kits from publishers is not always as easy as it might sound! But we get there in the end!

I’ve also been finding out more about key industry events that Alto attend, such as Basel Life Science Week (MipTec), IBMS, ELRIG DD, CPhI and LabInnovations. It was interesting to learn how these events still play a significant role in the marketing mix for many of Alto’s clients. Besides this, I have learnt about analysis and reporting for AdWords, advertising and PR, as well as email design and much more! I’ve also helped Alto with some of their own marketing, looking for new website images and building emails.

After this first month I can say that the experience has been great and I’ve learned a lot about Alto and what they do for their clients. I have worked with different members of the team, as they tell me about what they do and how I can help them with some of those tasks. This was only the first month, and I’m sure the next one will be just as good and full of new experiences to write about in my next blog!