Max the Intern – An inside look at marketing for life sciences and the culture at Alto Marketing
8th September 2021 - 0 comments
We’re a close-knit team at Alto Marketing – even when we’re remote working! Sharing our range of experiences and expertise is an important part of our day-to-day work lives and so is helping the next generation of science communicators and marketeers.
Over the years, we’ve worked with interns and work experience students to give them a taste of B2B marketing for life sciences and healthcare. And 2021 has been no exception, despite the ongoing disruption caused by the pandemic. This year, we participated in the STEP-UP internship program, run by Sussex and Brighton universities, and co-funded by the European Social Fund. From a number of excellent candidates, Max was appointed to join us as Marketing Assistant for six weeks.
We asked him to keep a diary of his activities and experiences with us. These are his thoughts:
Week 1 at Alto
Hi, I’m Max, the most recent marketing assistant intern here at Alto. I am a graduate who has just completed a 3-year degree and was looking for an opportunity to gain more experience in marketing for life sciences – something that materialised in the form of an internship with Alto. I hope these thoughts and observations will provide a novel account of my experience.
Over the course of the next six weeks, I will be working closely with the Alto team on a variety of different projects, providing me with the unique opportunity to learn from an organization with nearly two decades of experience in life science and healthcare marketing.
In my first week at Alto, one of my first tasks was to create a promotional email for a client. I needed to familiarise myself with their services and unique selling points, and draft copy that was engaging, persuasive, and showed how passionate the client was about what they do.
I also took to organizing company documents, and creating the first of these accounts of my experience.
Coming from a background in scientific writing for an audience in academia, I welcomed the change of style to that of science in B2B marketing. Alto’s team of PhD-qualified science writers provided me with the appropriate guidance, where necessary, but overall, I found the switch surprisingly intuitive and refreshing.
My first week at Alto has been both exciting and educational. Remote working works(!), and I quickly felt like part of the team. I’m eager to take on the next challenge and continue developing my skills through my time here.
Weeks 2-3 at Alto
I can’t believe it is already my third week at Alto – how time flies when you’re having fun!
Since the start of my internship, I have worked on a range of exciting projects with the Alto Marketing team. From copywriting for web, ads, and blog posts to dipping my toes into the world of HTML code. There has been no shortage of variety, and I have thoroughly enjoyed my time thus far.
As someone who has no prior experience in the marketing industry, one of the things I find surprising is the importance of adaptability. The team at Alto Marketing are certainly no strangers to the wide variety of tasks I have experienced; they rise to the challenge of tackling novel tasks, regardless of the subject nature and their academic background. This is a trait I hope to accommodate within myself after my six weeks here.
Overall, the past three weeks have been a constant exposure to new tasks and environments – copywriting, research, even sitting in on client and supplier meetings – and I have really enjoyed learning new skills and being able to make real contributions.
Week 4 at Alto
In my fourth week at Alto, I have moved away from copywriting and have been engaging in some more PR-focused activities: finding suitable media outlets for client press releases and editorials. In doing so, I had the opportunity to use some specialist PR software, which enabled me to detail the specific target audience and only find the relevant press for them, making the process more efficient.
Since first joining Alto, I’ve been shadowing the staff here, and my understanding of B2B marketing for life sciences and healthcare has increased dramatically. The team are unique in the sense that they are personable and easy-going, yet hold themselves to a level of professionalism that shines through in their work – something I aspire to mirror within myself.
I have enjoyed my past weeks so much that I am sad to be coming towards the end of my internship. However, I know that the lessons I have learned here at Alto are numerous and will prove invaluable to my future. For now, I will just look forward to the remaining two weeks!
Weeks 5-6 at Alto
And there we have it, my six-week internship at Alto Marketing comes to its resolution. It is only right I begin this entry by thanking the amazing team at Alto for their guidance and support throughout my time here.
I began as a Psychology graduate with little knowledge of the marketing industry. I can now say that I am far more competent and aware, and ready to tackle many of the challenges I will face in the future.
A house built with sturdy foundations can weather even the harshest storm. I feel the experience I have gained from my time at Alto has helped me build strong foundations that will enable me to pursue my career in marketing for life sciences and healthcare.
These past two weeks, I returned to copywriting, worked on an infographic, and helped research and develop keywords and ad copy. Learning about pay-per-click (PPC) advertising and search engine optimisation (SEO) has been fascinating – and now I can see them whenever I browse the web.
I have thoroughly enjoyed my experience at Alto Marketing, and the lessons I have learned are sure to permeate through the decisions and tasks I take on in the future. I hope you have enjoyed reading about my internship and that I have provided a fresh insight into what goes on at Alto Marketing.
So, there we have it. Max completed his internship at the end of August 2021. He was enthusiastic and dedicated to every task we gave him. We were sorry to see him go.
So, we kept him!
We are looking forward to welcoming Max back as an account executive. He will continue developing his knowledge and skills in life science communications, and expand his role by taking on more responsibility. He seems up to the challenge!
As a full-service agency, we were able to give Max a glimpse of a variety of life science communications activities. If you would like to learn more about what we do and how we could support you, contact us today.