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Alto Marketing, A specialist PR & marketing agency working with Life Science and Healthcare organisations.

Online tools for PR and marketing

Here at Alto Marketing we are always looking to further develop our expertise to help our Life Science and Healthcare clients get the best out of the PR and marketing programmes we manage on their behalf. Along the way, we’ve discovered many online tools that make our work more effective, and help deliver the best possible results.

Therefore, we thought we would share some of our insights by creating a directory of tips and tricks using our favourite tools. In many cases, we have also included step-by-step guides, so bookmark this page now for easy access in the future.

For more info on how to make the best use of these tools as part of an integrated marketing campaign, contact us now.

SEO

Does the copy you create reflect your SEO strategy?
You could use word clouds such as those produced by the free tools Wordle or Tagxedoto check your use of key search terms.

Analytics

What are people searching for using Google?
Google Adwords and Google Trends can tell you what people are searching for on Google, so that you can optimise your content to attract web visitors.

How are people finding your website and how is it being used?
To find out, use Google Analytics, a powerful free solution for monitoring the traffic visiting your website.

How can I track the performance of the web links I use?
Use Google’s free trackable url creator to see how well your online PR and advertising campaigns drive people to your website.

Twitter

Can I be notified when my company is mentioned on the internet?
Yes! Use free Google alerts to be updated when new information is posted on the web, using search terms of your choice (e.g. your company name).

Can I be notified when my company is mentioned on Twitter?
Twilerts are like Google alerts for Twitter – set one up now to make sure you don’t miss out on a conversation involving your company or products.

How many people do my tweets reach?
Use the aptly named tweetreach to see how many people are receiving your tweets via retweets and mentions – and it’s free!

Others

How do I make QR codes?
QR codes are trackable urls you can use in print – use the free Esponce tool to make them quickly and easily.