PR is the cornerstone of the marketing mix and is a great cost-effective way of raising awareness and generating leads. Coverage in the media via e.g. press releases raises awareness of your company leading to more potential customers. Editorial coverage of articles, case studies etc. in selected media helps to build the credibility of your business – a key factor in attracting new customers.
At Alto, our technical backgrounds enable us to understand what makes your product or service stand out – and effectively communicate the benefits to your target audience. From in-depth white papers to interviewing key opinion leaders for articles and case studies, our PhD level team writes with the scientist in mind. We’re well versed in producing content that informs and engages across all PR channels, including impactful commercial product-related press releases, tweets and blogs.
More than 10 years’ experience means that we’ve built up excellent, long-standing media relations that we can leverage for maximum client exposure. Regular contact ensures that our clients are front of mind and allows us to proactively source additional PR opportunities.
Whatever your news, we’ve got the know-how to ensure that it makes the biggest impact possible. We’ll work with you to formulate engaging stories that appeal to your targets and media outlets, and plan timely, targeted distribution to maximise success.
A great PR campaign requires a well-planned strategy. We’ll support you through this, developing a newsflow plan that makes sure your company is always in the media. We’ll help you to identify the most effective stories and means of communication for maximum coverage.
Articles and case studies
From thought-leadership editorial pieces to engaging collateral for your website, our team of writers are experts at effective communications. We’re firm believers in getting the most out of your content and are skilled at repurposing pieces many times across various portals for the widest possible reach.
There’s nothing our PhD’s like more than getting their teeth stuck into an in-depth, informative white paper! Writing to peer review standard if required, we get great feedback on our white papers, with some clients even using them as sales tools.
Blogs and social media marketing
We understand that when it comes to blogging and social media, communication style is key. Our experienced team are experts at creative content writing to engage your targets whatever the channel.
Contact us today to find out more and see examples of our work.