September 09
Welcome to Alto’s e-update, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 2 September 09
Increase your email marketing ROI
With email and newsletter marketing considered the second most effective tool for generating leads, just behind organic search engine optimisation, it is important to make sure you have everything in place to capture those leads and maximise your return on investment. Whether it is a sponsored email blast with a trade magazine or a structured campaign over the course of a year, there are some essential questions you should ask yourself before you press “send”.
1. How clean is my contact database?
2. What is my incentive or call to action?
3. How will I capture any leads/conversions?
4. Do I have a dedicated landing page that relates to my email?
5. How will I measure the success of my email?
If you are unsure of how you would answer any of the above questions then Alto can help. Our in-house email consultants are available to help you get the best results from your emailers. Just drop us an email or call the office to talk through your next campaign.
Media – What’s New?
Science on Internet TV
We have recently seen two new internet TV sites launched:
PharmaTelevision has launched PharmaTelevision News, a dynamic and insightful daily programme essential for all those in the business of healthcare. PTV News provides news and analysis on breaking stories to help you stay up to date with developments and trends in the sector. Log in and watch the latest PharmaTelevision News.
LabTube, brought to you by Technology Networks, is a new website designed as a free of charge video sharing repository for the scientific and biomedical community. Channels will include Training & Methods, Exhibition Reviews, Lectures & Interviews, Product Demonstrations and Company/Society News. LabTube are currently beta testing so we recommned you try and upload any science based videos you might have.
eHES moves away from digi-mag format
The healthcare focused digital magazine eHES will be moving away from it’s digi format and focus instead on developing the eHES website as a healthcare news portal.
EuroBio Fairs Compass
The publisher of European Biotechnology News will soon be issuing the 2009 Euro BioFairs Compass. This comprehensive guide covers the Autumn’s major European biotech conferences and trade shows, including EuroBio (23-25 Sept), Biotechnica (6-8 Oct) and BIO-Europe (2-4 Nov). For advertisers, this is an excellent way to address the European life sciences sector.
UK launches Cancer Research Portal
The UK’s National Cancer Research Institute has launched a free web portal that gives researchers access to international research data. The NCRI’s Oncology Information Exchange, or ONIX, enables scientists and clinicians to find cancer-related data and information from genomics studies and clinical trials.
FREE Digital edition of DDN
Drug Discovery News has gone global with its free interactive digital edition. Sign up here to register for your free subscription.
NEW – Speciality Chemicals Focus newsletter
Speciality Chemicals Focus is a brand-new monthly newsletter service, bringing readers information on the latest innovations in products and services for the fine and speciality chemicals industry worldwide. From logistical services to process equipment and new product developments, Speciality Chemicals Focus will keep you up to date with all you need to increase your productivity.
Events
Alto may be attending:
ELRIG/SBS Drug Discovery, 7-8 September, Liverpool, UK
Infection Prevention 09, 21-23 September, Harrogate, UK www.infectionpreventionconference.org.uk
IBMS Congress, 28-30 September, ICC Birmingham, UK www.ibmscongress.com
AfPP, 12-15 October Harrogate, UK www.afppcongress.org.uk/
If you are interested in any media networking at these events please contact Chris or David.
This month top article
Automation Technology Selection Vital to Pharmaceutical and Biotech Industry Transformation
Automation expenditures in the pharmaceutical and biotech industry are expected to exceed US$3 billion by 2012, according to a new market report. More..
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team