From brand development through to channel support, we have the tools and ideas to support your business both locally and globally
Clients across medical devices, diagnostics and service sectors benefit from Alto’s experience. We work with both the NHS in the UK as well as government-supported health services and the private sector globally.
We appreciate the commercial nature of marketing and have a sales-focused approach to our consultancy. Alto looks at the whole sales process, from hard working marketing campaigns to sales team support. We make a difference.
Drawing on in-house as well as agency-side backgrounds operating across a range of sectors, our team applies best practices from a wide spectrum of industries. Our clients appreciate this added-value.
We work with a range of manufacturers and service providers within the healthcare sector, providing B2B and B2C communications. With a clear understanding of the routes to market within the NHS, private healthcare, and retail sectors we are able to create communications campaigns with tangible results.
Alto has extensive experience across domestic, European and global markets. From regional campaigns in support of local business initiatives to global product launches, we have the experience to reach your chosen audience. We work with businesses to support both direct sales and distribution channels around the globe.
Our experience of working within the channel, supporting field sales teams, driving distribution and targeting end-users, allows us to create campaigns that meet a range of business objectives. Whether supporting products through distribution in South America or working with the NHS Supply Chain in the UK, we have the expertise to support your business.
With a number of in-house PhD’s we have the scientific expertise to produce detailed clinical articles. Alto is well versed in working with the B2B and B2C healthcare media. We have consumer specialists who are able to take clinical trade information and produce digestible consumer communications.
Contacts established over a number of years, across a wide spectrum of healthcare media (both B2B and B2C), allow our PR team to produce news releases and articles we know the media will appreciate. Retaining regular contact with the healthcare press allows Alto to proactively provide our clients with additional PR opportunities.
Keeping pace with the latest healthcare trends, we are able to employ cost-effective digital campaigns. From on-line strategy through to media buying, Alto works for you to secure the best opportunities. Linking our media campaigns with our digital offering allows Alto to design hard-hitting integrated communications that produce real results.
Standalone event support or as part of a wider strategy, Alto can help with your key events. Product launches, press events, corporate and customer experience events are all part of our offering. Creative stand design, media interviews, pre- and post- show marketing communications enable Alto to ensure you achieve the most from any event.
From engaging advertising creative to concise technical information, we can create effective print and digital assets. Working with nurses and consultants, we understand how they wish to receive communications and in which format, enabling us to produce more effective, creative campaigns.
“Alto Marketing is almost part of our company; an enthusiastic, innovative and industrious communications resource that has enabled us to reach out to our prospective clients, raise our profile and drive enquiries, worldwide.”Sales and Marketing Director, Innovnano
“They add value and are not afraid to suggest to us how we can improve our PR and other marketing activities. I have no hesitation in recommending them.”Sales and Marketing Director, Lab901 (now part of Agilent)
“Alto has shown proven ability to provide high-quality work to demanding timelines with true enthusiasm. They are a pleasure to work with and are committed to understanding our needs and delivering results.”Director of Communications, Oxford Gene Technology
“Always providing fresh ideas, Alto’s relationships with the media has gotten the IDT name out where it wouldn’t have been possible without them…and their service and response time is stellar.”Marketing Communications Manager, IDT Inc
“Alto Marketing has a rarely encountered mix of skills and expertise in healthcare, and insights that deliver a high quality service.”Director – Sales and Marketing, Quest Diagnostics
“My goodness they are a great resource for me. Professional, experienced and plain old good. Enthusiastic and happy customer of Alto Marketing.”Global Market Development Director, Advanced Cell Diagnostics Inc