Our science and healthcare ‘Lead Builder’ programme combines both our scientific/clinical expertise and our knowledge of the relevant media and communications options. We are able to offer an engaging combination of activities designed to generate quality leads.
Tailored to your needs and the specifics of your markets, Alto’s Lead Builder programme involves:
1. Creating interest
Our specialist PhD-level science/clinical writing team develops content for you that will engage your prospects – such as white papers, case studies, application notes, videos etc. We create interest in your products/services by offering prospects information that is useful to their work.
2. Getting attention
Once we have produced relevant, useful content, we use our communications toolbox to reach your prospects. As specialists in science and healthcare marketing, our communications are tightly focused on our clients’ target markets, and includes:
- PR and social media – for wide reach
- E-marketing for direct, “in-their-inbox” messaging
- Pay-per-click advertising to influence your prospects as they are searching for information
- Remarketing – to keep front of mind
We use these communications to bring your prospects to your website.
3. Capturing details
We optimise your website landing page for data capture, work with you to do this, or we can build one if that’s easier for you. Users give their contact details before downloading the content developed in step 1. Contact details can also be captured through our e-marketing system.
4. Quality leads
Qualified leads are delivered direct to your inbox. The audience-specific nature of the content and marketing channels we use help to pre-qualify the relevance of your leads.