November 09
Welcome to Alto’s e-update, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 4 November 09
Give your PR and Marketing some pizazz
It’s now November and that makes me think of fireworks. Whether it’s Bonfire night, Thanksgiving, Diwali or New Year, November falls bang in the middle of three months of firework displays. It’s amazing how a mixture of black powder with magnesium (silver), lithium salts (red), strontium and copper compounds (combined for purple) can light up a dark sky and make us “ooooh” and “ahhh”. With 2010 looming ever closer and PR and marketing plans starting to come together, now is the right time to think about how you can mix things up a little in the new year and add some “pizazz” and sparkle to your programme.
Over the last year we have seen new initiatives really take off in the world of PR and Marketing, not least the rising emphasis on digital campaigns. “Web flood” PR, social network marketing, scientific portals and virtual conferences will be leading us into 2010, adding new elements of excitement to the marketing mix. Contact us to find out how doing things just a little bit differently could add impact to your campaign.
Media – What’s New?
A new face joins the Alto team
This month we welcome Heidi Stenhouse to the Alto team as an Account Executive/Science Writer. Heidi expands the Alto team to 11 and has taken to her role with much enthusiasm. Combining a passion for all things science with excellent client relationship skills, Heidi’s responsibilities will be in PR and media relations. Learn more about the whole team on our website.
CompareNetworks launches LabCompare
From the makers of BioCompare, MedCompare and DentalCompare comes the newest buyers guide for laboratory equipment, LabCompare.com. LabCompare is designed for scientists and researchers working in Research and Development, Analytical Chemistry, Photonics, Laboratory Automation, Environmental Testing, Forensics, and Product Testing.
IBMS launches new website and twitter
The new IBMS website is now live at IBMS.org. Members of the IBMS will need to re-register on the new website to access the members area. As part of the new site, the IBMS has also embraced social networking as a way to stay in touch with it’s members and can be ‘followed’ on Twitter at twitter.com/biomedscience.
Virtual life science and clinical events
Like the sound of attending a conference and/or exhibition from the comfort of your desk? Clinicon Live and BioConference Live are online, virtual conferences and exhibitions for the clinical and life science sector. The events combine a virtual exhibition floor with individual booths, live video streaming, live presentations and poster sessions with industry leaders, and live chat for both delegates and exhibitors. With four events running in 2010, get in touch with Alice at Alto for more information on exhibitor and sponsorship opportunities.
Events
Alto may be attending:
ALA, 15-19 Jan, Boston
Arab Health, 25-28 Jan, Dubai
Pittcon, 28 Feb – 5 March, Florida
If you are interested in any media networking at these events please contact Chris or David.
Alto out and about
Biotechnica 2009
David, Director, reports: In early October, Neil and I travelled to Biotechnica, at the Hannover Messe. CHI’s Bio-IT World Europe conference took place during the show, bringing in a number of IT-based companies. Traffic seemed similar to last year – not overly busy, but justifying its place in the calendar – and clients and other exhibitors seemed OK with the attendance. However, the hall with IT companies, smaller exhibitors and Korean “pavillion” was quiet.
So the moral of the story is, if you plan to attend Biotechnica, book to be in the main hall – and/or work on show promotions to drive traffic to your stand; good advice for any exhibition of course. Biotechnica is still a good show for media, with US and European in attendance, and we had good editor meetings this year.
Video guide to Biotechnica
Learn more about this year’s show and the new products and technologies released by visiting the Biotechnica video showcase at selectscience.tv.
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team