October 11
Alto Marketing eNewsletter October 2011
Welcome to the October issue of Fresh! As always, we have media news, highlights, show reports and previews, as well as the latest on Alto Marketing. Plus, this month we’re checking out the latest in QR codes.
Fresh! Issue 18 October 2011
EVENT NEWS
IBMS Congress Returns
Last month saw the biennial return of the UK’s largest gathering of Biomedical Scientists at the IBMS Congress 2011 in Birmingham. This three day event included a scientific conference, poster sessions and an exhibition of 130 + manufacturers and suppliers to the clinical diagnostics market.
Consequently, Alto was out in force at this event and David, Adrienne, Kelly and Sarah were all there for a variety of reasons. In addition to providing event support to our clients, including the building of HORIBA Medical’s exhibition stand and pre-event visitor recruitment assistance through an email campaign, we also took the opportunity to take a look at ‘what’s new’ in terms of products and techniques. Read more.
EVENT PREVIEWS
AfPP, 19-21 October
AfPP 2011 is taking place this month at the Bournemouth International Centre. Holding its 47th Congress and exhibition, the Association for Perioperative Practice (AfPP) is a registered charity providing training and education, professional guidance and support to practitioners
working in surgical settings and their related services. It aims to improve the quality of care in the NHS and the independent sector throughout the UK.
JIB, 8-10 November
JIB (Journées internationales de Biologie) is an annual meeting of medical biology. Exhibiting at JIB is a unique opportunity to promote products and services among a qualified target audience of high-level decision-makers. Among visitors are private and hospital laboratories,
biologists, technicians, biomedical engineers and students. JIB includes a high quality conference as a platform for exchanges with fellow members and representatives.
MEDICA, 16-19 November
MEDICA is the centre of attraction for all those involved in the healthcare industry. Around 138,000 visitors from well over 100 countries are expected to again obtain information on all the current and future trends in in-patient and out-patient care at this annual event. With its extensive programme, numerous special events, two major congresses and the largest product display in the industry, MEDICA is the hub of the medical trade.
ALTO NEWS
Lisa’s off to the the big smoke
After some truly amazing A Level results, our part time admin assistant Lisa Houston has packed her bags and set off for university life at the London School of Economics. We asked her to write about her Alto experience and you can read about it here.
And a big welcome to Claire
Following Lisa’s departure, we are very pleased to welcome Claire Papé to the Alto team as our new admin assistant.
Learn more about the Alto Healthcare and Life Science teams.
MEDIA NEWS
LabNews’ 40th birthday
Laboratory News is 40 this October and in preparation for its birthday edition, it has been trawling through the archives to see how the publication (and science) has changed over the years. We at Alto would love to know what you consider to be the most significant scientific advance of the last 40 years – you can tell us by commenting here.
ddn’s Cancer Research Portal
Drug Discovery News has launched its latest news division, the ddn Cancer Research Portal. A gateway to the latest oncology news, trends and resources, the website provides immediate access to all cancer-related coverage as well as featured news and spotlights on some of the industry ’s oncology leaders.
You can find out more about the portal here.
European Pharmaceutical Review’s company directory
European Pharmaceutical Review has launched a new website directory, hosting the details of a wide range of companies and suppliers.
To find out more or to add your organisation to the directoy, please contact your Alto Account Manager.
IN SCIENCE
Worms in space
This piece of news, published on life science pulse is actually a scientific commentary on the use of microscopic worms, altered with RNAi, which can prevent the breakdown of muscle while in deep space.
When travelling in space the lack of gravity, or weightlessness, leads to muscle and bone degeneration. High impact, weight bearing exercise is vital for the human body to maintain bone density, with osteoporosis and loss of bone density a serious issue for the brave men and women who undertake space travel. Read more.
IN HEALTHCARE
A drink a day keeps the doctor away
Well, it’s official. And it’s news that will please many women; women who enjoy an alcoholic drink in the evening tend to be healthier as they move into old age.
According to a study published on BBC News, women in their mid-50s who drank one to two drinks a day had a 28% greater likelihood of achieving what the US researchers call “successful ageing”, meaning good health free of conditions like cancer, diabetes and heart disease in their 70s and beyond. AND women who drank on 5-7 days of the week had almost double the chance of good overall health in old age compared with complete abstainers. Read more.
ALTO TOP TIP
QR codes
QR (Quick Response) codes are the new fashion in marketing and ‘new media’ initiatives. But what are they, and are they really useful?
QR codes are ‘two-dimensional’ barcodes printed on products, business cards, posters etc, and encode information such as a webpage hyperlink. Read more.
ALTO AT EVENTS
AfPP, Bournemouth, UK, 19-21 October
JIB, Paris, France, 8-10 November
Neuroscience, Washington DC, USA, 12-16 November
MEDICA, Düsseldorf, Germany, 16-19 November
Best regards
The Alto Team
