October 09
Welcome to Alto’s e-update, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 3 October 09
Have you started planning for 2010?
How quickly the year passes by! Here on the Alto marina we are starting to see the leaves change colour to a bright corporate orange and Halloween goodies are already in the shops. It won’t be long before Christmas arrives and the New Year is upon us. This change in the season is a perfect reminder to start looking ahead to 2010 and begin planning future PR and Marketing campaigns.
Already, we are receiving 2010/11 media packs from publishers, including proposed features for the coming year and our new digital marketing services are proving to generate promising leads for those clients already on board. In preparation for the new year we are offering all our clients a “2010 planning” session to start thinking about next year’s activities and new initiatives. All you need to do is contact your account team directly or register on our website.
Media – What’s New?
LaboratoryTalk TV goes live!
Laboratorytalk’s new webTV venture has gone live. Presented by editor Russ Swan, Laboratorytalk TV uses clickable video technology, meaning that further information on the items under discussion can be found by simply following the hotlinks embedded on the screen. The first episode is nearly six minutes long and can be found here.
Promote yourself at Biotech Forum+Scanlab
As official media partner for the exhibition, Biotech Sweden offers the opportunity to be seen during the largest Life Science exhibition in the Nordic area this year. Biotech Sweden will publish the only tradeshow magazine for Biotech Forum+Scanlab with a circulation of 20 000 copies in Sweden and Denmark. The magazine will be distributed among all the visitors and exhibitors. For more information on advertising in Biotech Forum+Scanlab News please contact Alice Dickinson.
Laboratory News 2010 wall planner
The Laboratory News year planner will be inserted into every single copy of the Nov 2009 issue. The wall planner is an A1 poster with room to write all those important dates, including all major exhibition and event dates relevant to the scientific community. To advertise, contact Alice Dickinson before Monday 12th October.
OnTarget magazine re-launches as MedTech Business
OnTarget, the magazine for healthcare sales and marketing professionals, is going through a re-brand and will be re-launched at AfPP 09 in October as MedTech Business.
Annual Schools Science Conference
The 7th UK Annual Schools Science Conference will take place on the 18th March 2010 at The Royal College of Pathologists in London as part of National Science and Engineering week. The aim of the conferences is to inspire students to study science and to educate them in the many and varied careers available within the scientific community. Approximately 450 secondary school students (aged 15-18) from across London are expected to attend and the theme of the 2010 event is Science is Everywhere. If you are interested in sponsoring this UK event please contact Sharon Gage directy.
Events
Alto may be attending:
AfPP, 12-15 October, Harrogate, UK www.afppcongress.org.uk/
Neuroscience, 17-21 October, Chicago, UK www.sfn.org/am2009
Infection 2009, 11-13 November, Birmingham, UK www.infection2009.com
Medica 2009, 19-21 November, Dusseldorf, Germany www.medica.de
If you are interested in any media networking at these events please contact Chris or David.
Alto out and about
Record breaking IBMS Congress 2009
Alice, Marketing Communication Executive, reports: Having now attended my third Institute of Biomedical Science (IBMS) congress, at the ICC in Birmingham, I was delighted once again to see a bustling and well supported show. Chris, Sarah and I were there for the start of the congress on September 28th and were very encouraged to see long queues of delegates at the registration desks.
A report on the registration figures show that this has been the most successful show to date, with delegates and exhibition numbers up nearly 15% compared to 2007. In the exhibition hall, and even along the corridors to the seminar rooms, there were an array of exhibitors displaying their latest clinical instrumentation through to microscopes, LIMS, reagents and consumables (and giving away a surprising amount of cupcakes!). The after show feedback has been great too, the British In Vitro Diagnostics Association (BIVDA) commented, “Congratulations to the IBMS on a highly successful Congress this week – this is what exhibitions should be like, with some exhibitors complaining they hadn’t brought ENOUGH stand staff!”. I’m already looking forward to 2011.
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team
