May 10
Welcome to Alto’s e-update, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 10 May 10
Chris completes charity trek!
To celebrate a significant birthday, Alto Director Chris Kiddy challenged herself to trek to the top of the 36th highest mountain in the world and at the same time raised money for the Teenage Cancer Trust – Alto’s nominated charity for 2009/10. We are pleased to say Chris is now safely back in the office and has the following words for the readers of Fresh!
“This trek was indeed a physical challenge but also an unmissable experience. My inspiration was an amazing TCT fundraiser, a stunning girl called Nicole Dryburgh who had lost her sight, her hearing and then the use of her legs as a result of contracting cancer in her teens. Sadly, Nicole passed away just two weeks after I completed my trek but her zest for life and passion for TCT has motivated me in so many ways.
So a huge thank you to everyone who offered words of encouragement and motivation during my training and to those who advised (wisely) on the kit list! Thankfully the first aid kit was not opened! And a very big thank you to everyone who sponsored me with their kind and generous donations as I have now hit my fundraising target.”
Media – What’s New?
Bitesize Bio relaunches
Bitesize Bio has relaunched with a new look to its website. The online magazine and community for molecular and cell biology researchers provides bite-sized technical tips, advice, news and much more. For more information on Bitesize Bio and how you can contribute or advertise, please contact your Alto Account Manager.
Roy Lilley writes for Healthcare Equipment & Supplies
HES has introduced its new regular columnist, Roy Lilley. A leading UK health policy analyst, writer, broadcaster and commentator, Roy is an award-winning NHS expert and will be talking about the healthcare sector and the opportunities and pitfalls for both healthcare trusts, public and private, and the medtech industry. Read Roy’s first column article on what the UK election result means for health service spending.
New free mass spectrometry newsletter launched by [iito]
A new mass spectrometry newsletter will provide monthly news about products, people, deals and organisations in the sector. The focus of the newsletter by online web portal www.Mass-Spec-Capital.com is on mass spectrometry and complementary technologies like chromatography, laboratory automation and bioinformatics. Coverage is worldwide and includes companies as well as universities and other research organisations. For more information visit the website or contact your Alto Account Manager.
The Column and The Peak merge
LCGC Europe’s digital publication – The Column – and LCGC North America’s digital publication – The Peak – are to join forces to reach a global audience from July. With a combined circulation of 139,000 readers throughout Europe, North America, Asia and the Middle East, the new publication will take on the name of ‘The Column’ and continue to be delivered twice monthly to subscribers.
Digi Marcomms
Top 10 tips for using Twitter
When it comes to social media, no one “gets it” as well as Twitter. According to Econsultancy, as of Jan 2010, Twitter has 75 million user accounts, with about 15 million of that total being active users. That’s a lot of people sending a lot of Tweets. This micro-blogging service makes it easy for small businesses and entrepreneurs to stay in touch with those who choose to follow them, and stay updated on new products, services, special offers, industry news and more. It’s a win-win for both the Tweeter, and their followers.
When it comes to using Twitter, there’s a right way and a wrong way to use it… >>Read the full article
Events
Alto may be attending:
Scientific Laboratory Show 10 June, Nottingham
Microscience 28 June – 1 July, London
Stem Cells Europe World Biobanking Summit Cellular Therapy Summit 24 – 25 August, Edinburgh
ELRIG 1 – 2 September, Coventry
If you are interested in any media networking at these events please contact Chris or David.
Alto out and about
Marketing to a leaner NHS
With the NHS being tasked to deliver the government’s proposed £15-20 billion savings between 2011 and 2014, there are tough times ahead for organisations selling their products and services into the NHS. On Wednesday 19th May 2010, Director Chris Kiddy and Account Director Adrienne Walder presented at the “Marketing to a Leaner NHS” conference in Birmingham.
The conference was a practical event highlighting the challenges of marketing to a cost-conscious NHS. It addressed the potential impact of the planned changes and the ways in which companies can maximise their marketing and communications activity to engage with their NHS audiences and stand out from the competition. If you would like to discuss your particular healthcare marketing campaign, please contact Adrienne directly.
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team
