March Update
Welcome to Alto’s e-update, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
March Update
Pittcon 2009
Alto attendees – David Robinson and Neil Ravenhill
Alto Marketing recently headed west for Pittcon 2009 at the McCormick conference centre in Chicago. As expected the foot-traffic was down on previous years with just over 19,000 attendees, of which many were exhibitors (and consultants!) The tell-tale ‘hum’ was significantly dampened, however we did not speak to many unhappy exhibitors. The leading companies were still present with large booths and there was certainly a buzz about some of the new products on display. In fact, many exhibitors that we spoke to said they were getting a good number of better quality leads. Our inference is that companies/institutes are sending fewer people to shows this year, but the people who are going are, in the main, decision-makers/influencers.
Alto was also instrumental in organising a Tweet-up (a meet-up organised over Twitter) at Pittcon. With the help of the Hyatt McCormick Place, we set a venue and had a fantastic breakfast meeting, discussing Twitter and social media within the context of the life science/pharma/biotech market. The general feeling was that, although scientists by their very nature are early adopters, the industry has been slow to respond to this excellent opportunity to engage with a much broader range of customers (past, present and future).
Events
E-Health Insider Live 2009, a brand new conference and exhibition for the UK’s healthcare IT community, which will be held on 9-10 November 2009 at the ICC, Birmingham. www.ehealthinsiderlive.com
Alto may be attending:
SBS Lille, 26-30 April, Lille grand Palais, France, www.sbsonline.org
5th High Throughput Medicinal Chemistry Conference: New Technologies in Synthesis and Medicinal Chemistry, 12 May, AstraZeneca, Alderley Park, UK more information
Focus, 18-21 May, Arena and Conference Centre Liverpool, www.focus-acb.org.uk
EuroMedLab, 7 -11 June, Innsbruck Congress Centre, Innsbruck, Austria, www.innsbruck2009.org
If you are interested in any media networking at these events please contact Chris or David.
Media – What’s New?
SelectScience.tv – launch of SelectScience.tv at Pittcon 2009, the first dedicated online video channel for laboratory scientists, and during March and April they are offering free hosting of your product and application videos. Please contact Alice if you require further information.
New Data Available:
BioTechniques’ Small Life Sciences Company File, 14,545 postal contacts, 8,872 e-mail contacts
Reach life scientists and corporate executives at companies with less than $250 million in net revenue. Market your product and services specifically designed for these sized companies with different needs and challenges than that of larger corporations.
Life Science Corporate Executive File, 73,694 postal contacts, 50,134 e-mail contacts.
Reach CEOs, owners, presidents, CFOs, CIOs, CSOs and executive vice presidents in the biotechnology, pharmaceutical and medical devices industries. These prospects are subscribers to the peer-reviewed journals – BioTechniques and BioProcess International.
BioTechniques’ Asia Pacific Subscriber File, 10,100 e-mail contacts.
Last year BioTechniques launched a digital edition of the journal for the Asian Pacific Rim to address the research needs of scientists in this emerging life sciences hub. Get your product or service into the hands of the members of this fast-growing community.
LabRoots – You may have heard of heard of LinkedIn, the social networking site for business professionals. Well now there is a dedicated social networking site that enables scientists, engineers, and other technical professionals to connect, collaborate with, and learn from each other – LabRoots. LabRoots encourages world-wide scientific communication and incorporates the newest social networking technologies to allow scientists to connect with each other and discover meaningful collaborations across geographic boundaries and fields of expertise.
Just like LinkedIn, when you join, you create a profile that summarises your research, experience, and accomplishments. This profile helps you discover potential collaborators and colleagues. You define your LabRoots experience, and receive only information relevant to you; including breaking news of discoveries and advancements in your field, relevant events, publications, jobs, reviews, and other research you should know. Your profile page can be customised from a choice of tools including RSS feeds, videos and webinars, scientific calculator, translators, maps, a dictionary, an encyclopedia, and more.
BioTechniques Daily – Next Monday, March 30, 2009, BioTechniques Daily will officially launch. BioTechniques Daily will be filled with information including recently published research, available grant opportunities, and news for life scientists.
Other News
The Sainsbury Wellcome Centre for Neural Circuits and Behavior at UCL is seeking to appoint an architect for a £45m Medical Research facility new build, London. Read more.
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team
