March 11
Alto Marketing eNewsletter March 2011
Welcome to Alto’s eNewsletter, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 14 March 11
Spring show special
The new year has kicked off with a whole host of life science and healthcare shows and exhibitions. In the runup to spring we have compiled a special newsletter covering those most recent shows and events we have and will be attending in the next couple of months. If you’re off to a show, conference or exhibition this year don’t forget to speak to Alto about how we can support you with pre- and post-show promotion and on-site activities.
Show reports
LabAutomation 2011
January 29-February 2, 2011
Historically LabAutomation has provided a positive and energetic start to the New Year for delegates and exhibitors alike and this year was no exception. Attracting nearly 4,500 participants to the Palm Springs Convention Center, CA, USA, the organisers were celebrating 15 years of bringing science, technology and industry together.
Delivering a fully comprehensive conference schedule by the industry leading experts, with key tracks focusing on:
• Detection and Separation
• Micro- and Nanotechnologies
• High-Throughput Technologies
• Informatics
• Evolving Applications of Laboratory Automation, featuring Agriculture and Food
Other sessions highlighted focused on hot topics such as using “green” laboratory products, budgeting for equipment and facilities, and exploring the future of laboratory automation.
From the exhibitors perspective feedback was good – the show delivered. The floor was busy, the vibe energetic and the number of new product introductions (more than 40 in total) provided a clear demonstration that the lab automation industry is driving development and innovation forward through this more challenging economic climate. The exhibit floor housed more than 240 different companies, including 40 first-time LabAutomation exhibitors.
For Alto our schedule was a busy one. LabAutomation has always been a great show for press attendance, and as such Alto was working on behalf of some specific clients to create ‘media interest’ around new product introductions. Our role was to set up media appointments ahead of the show, liaise with media on the ground and set up on-to-one booth meetings with key editors to discuss in more detail their new technologies and developments. Key to our business is our strong media relations and we see our show attendance as one of the most important aspects of this to maximise valuable face to face time spent with the media. As such a plethora of meetings were set up with key editors and media reps to further discuss new features and opportunities – with editorial and advertising – for 2011.
All in all it was a very productive, enjoyable and rather nostalgic event as the final LabAutomation show and thus the last trip for many to the warm desert of Palm Springs, California. However, as one door closes another opens! Looking forward, the combined forces of ALA and SBS have meant that 2012 holds more excitement in the form of the newly created Society for Lab Automation and Screening (SLAS) event set for February 2012.
We look forward to the very first SLAS event taking place in San Diego which will be focused for those scientists working within drug discovery and development as well as clinical diagnostics, food and agricultural sciences, forensics and security sciences, petrochemicals and energy. The scientific program is set to cover:
• Drug Target Biology
• Assay Development and Screening
• High Throughput Technologies
• Micro/Nano Technology
• Bioanalytical Techniques
• Diagnostics
• Informatics
The associated exhibit hall will provide the perfect arena to showcase new technology innovations and applications across these industry areas. For more information on the 2012 event, please visit www.slas2012.org/
How to Market to the NHS
February 10, 2011, Birmingham, UK
Chris Kiddy and Adrienne Walder of Alto recently presented alongside NHS expert commentators including Roy Lilley, at “How to market to the NHS”, an event aimed at the diverse range of suppliers to the NHS. Anticipating significant changes and challenges following the recent White Paper – Equity and Excellence: Liberating the NHS – and impending Health Bill, the conference focused on the new thinking required for every organisation targeting the NHS on who to market to, how to reach them and what messages and media to use.
Upcoming events
Society for Biomolecular Screening (SBS)
March 27-31, 2011, Orlando, Florida
Alto will also be attending SBS 2011, where once again we are looking to capitalise on media attendance as part of our key media liaison expertise. If you are interested in utilising these services to communicate news around a new product launch, an exciting new application or a significant company development, we would be delighted to be of assistance.
Please contact Clare Jones at Alto to discuss further.
Register for SBS here.
European Lab Automation
June 30-July 1, 2011, Hamburg, Germany
For those of you who have been waiting for a European laboratory automation show to provide a focus and central hub for hungry scientists and vendors alike, a new show has arrived!! The first European Laboratory Automation event will take place in Hamburg at the end of June. The event, run by Select Bioscience, has an underlying theme of automation, equipment and associated informatics. Coupled with a strong exhibition attendance, this promises to provide an exciting European focus for the industry for Q2 this year.
Alto will be working closely with the event organisers to communicate information about the event to vendors, delegates and media, as well as managing the on-site press room to create more opportunities for media dialogue around key announcements and launches.
More information on the event.
New for 2011 – Life Science Awards
June 29, 2011, Hamburg, Germany
Being held at The Radisson Blu Hotel in Hamburg, this awards ceremony will celebrate the very best of the industry’s achievements worldwide. The awards precede the European Lab Automation conference and will feature keynote speeches from the likes of BBC science presenter Michael Mosley.
Vendors wishing to nominate a product should do so before May 1 – for further information click here.
Register for the awards here.
What’s new at Alto?
Alto team continues healthy growth
We are pleased to introduce our newest recruits to the Alto team, Dr Ian Bailey and Tim Cullum.
Ian joins as Science Writer and brings with him a passion for all things scientific, coupled with a broad range of life science expertise and a great enthusiasm for writing. Ian received his BSc in Biochemistry (Pharmacology) and PhD in Molecular Toxicology from the University of Surrey and has extensive practical experience in a range of Cell and Molecular Biology techniques and analytical methods.
Tim joins as Marketing Communications trainee where he is applying his in-depth knowledge and enthusiasm for marketing. Having graduated in marketing from Bournemouth University, UK, Tim is now thrilled to be working for Alto where he can fuel his interest and talent for marketing communications.
Additionally, Dr Clare Jones has been promoted to Account Director – Life Sciences and Carolyn Butchers has been promoted to Account Executive and Science Writer. Both Clare and Carolyn continue thier very active roles in the management and implementation of our life science client accounts.
Events
Alto may be attending:
Healthcare Innovations Expo,
March 9-10, London, UK
SBS 2011,
March 27 – 31, Florida, USA
Interphex 2011,
March 29 – 30, New York, USA
AACR 2011,
April 2 – 6, Florida, USA
BioProcess International Europe 2011,
April 6 – 7, Nice, France
MedTech 2011,
April 6, Birmingham, UK
ELA 2011,
June 30 – July 1, Hamburg, Germany
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team
