June Update
Media – What’s New?
HOT OFF THE PRESS! Alto "teams up" with Nature. Look out for the 3rd July issue of Nature in which Alto has its first collaboration with the Nature Publishing Group on the Nature Product Focus section – focusing on PCR. This year we will also be writing the Nature Product Focus on Microscopy in the 16th October issue.
Healthcare Equipment & Supplies e-zine launching September 2008.
LabTechnologist.com has been discontinued. in-PharmaTechnologist.com and Outsourcing-Pharma.com will continue.
Alto Marketing is now using Twitter. Twitter is a free service that lets you keep in touch with people using the web, your phone, or instant messaging. As well as posting general science articles that interest us, we also post our clients’ press releases. This helps with web rankings and also our ‘tweets’ are already being followed by 15 people, some of whom are journalists in the pharma field. Join today to start receiving Alto Marketing’s updates www.twitter.com/AltoMarketing .
Events
MICROSCIENCE 2008
Alto Marketing was PR and media outreach partner for this growing microscopy event held at London’s ExCel (24-26 June). The event was a great success, growing again this year in terms of exhibition visitors, conference delegates and media attendees (as well as exhibitors). Alto secured previews and support articles in regular issues of the key publications in the run-up to the event, with 30 editors/journalists visiting the show over the 3 days. An excellent event organised by our client the Royal Microscopical Society – and well done to our event PR expert, Sarah, for helping to make the show a great success.
Alto may be attending:
American Association for Clinical Chemistry’s 2008 Annual Meeting, 27-31 July, Washington, DC, www.aacc.org/events/ann_meet
Drug Discovery & Development of Innovative Therapeutics (DDT) World Congress, 5-6 August, World Trade Center Boston and The Seaport Hotel Boston, MA, www.drugdisc.com
Time to start thinking about Biotechnica and your activities at this year’s show. This is the first year that Biotechnica has gone "annual" and it remains to be seen how successful the yearly frequency will be. It is a good bet that it will still be a great event for media outreach activities – so if you have a product launch, some good news to spread, or just need to keep in front of the media – then please contact us to discuss our plans. See below for advertising opportunities.
Advertising opportunities
BIOTECHNICA 2008 , 7–9 October in Hanover, together with the surrounding framework meetings (European BioPerspectives 2008, partnering, Project Forum, Innovation Forum, among others) will once again be supported by the BIOTECHNICA Journal , as official trade fair newspaper. Four editions of the bilingual (German/English) journal, 65,000 copies in total, will be sent across Europe six weeks before the fair and then presented to every visitor on all three days of the fair. Deutsche Messe AG will be cooperating closely with editors and journalists from prominent German and European biotech periodicals as well as the online portal biotechnologie.de to produce coverage of the fair. For adverting enquiries and bookings, please contact +49-30-264921-54 or a.macht@biocom.de .
Recruitment
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Yours,
The Alto Team
