January 10
Welcome to Alto’s e-update, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 6 January 10
Does your picture paint a thousand words?
Images are extremely powerful, especially in PR and Marketing activities. They say alot about who you are and what you do. It is always important to take some time to think about what you want your image to convey and where possible, bring in a professional photographer. When they say a picture is worth a thousand words, a well taken and well lit photograph accompanying a press release, for example, could peak the editors’ interest and result in publication. Alto Account Executive Heidi Stenhouse took this beautiful sunset shot from the Alto Office earlier this week, showing that with a little time, patience and effort you can capture an image that is striking, eye catching and creates some interest.
Media – What’s New?
Announcing Pharmaceutical Executive Europe’s Mobile Edition
In addition to the digital edition of Pharmaceutical Executive Europe, a new mobile edition has been launched that allows you to view and navigate each issue from any phone that has a mobile web browser, including Blackberry, iPhone, Palm Pre and more. Sign up for the eco-friendly, paperless format.
MEDTEC Japan 2010 – 15-16 April
The MEDTEC Japan Exhibition and Conference showcases the industry allowing overseas medical device producers to not only assess opportunities in Japan but also review Japanese suppliers of technology and raw materials for designing and manufacturing medical devices which are rarely seen outside Japan. For more information or to register as an exhibitor, visit www.medtecjapan.com
Delegate registration and exhibitor booking now open for ELRIG Drug Discovery 2010
Now in it’s fourth year, ELRIG’s Drug Discovery meeting will be held at The Ricoh Arena, Coventry on the 1-2 September 2010. This year’s keynote speakers will be Jackie Hunter, GSK and Jim Hagan, GMEC. Delegate registration and exhibitor booking was opened on 4 January 2010, with registration remaining free to delegates. For more information visit www.elrig.org
New InPharma.com website
The new InPharm website has launched, incorporating content from Pharmafocus and Pharmafile in one online resource. InPharma.com will incorporate the launch of the Pharmafile contact database online – listing details of 1000 Pharma professionals and companies worldwide – and the full incorporation of the jobs board into the new site later in 2010.
Comparing Hospital Medicines Use – One Day Conference
Individual hospitals have detailed information on medicines use, but to date no such tools exist for comparing medicines used across secondary care. This one day national conference, held in Birmingham on the 11 March 2010, provides an opportunity for delegates to learn of some of the initiatives being taken using comparative hospital medicines use data to improve NHS productivity. For more information and to register your interest, visit the Conventus website.
Events
Alto may be attending:
Screening Europe, 11-12 Feb, Barcelona, Spain
Pittcon, 28 Feb – 5 March, Florida
Analytica, 23-26 March, Munich, Germany
Bio Wales, 17-18 March, Wales
SBS, 11-15 April, Arizona, USA
If you are interested in any media networking at these events please contact Chris or David.
Alto out and about
Chris Kiddy treks for charity!
To mark a celebratory decade (!) in 2010, Chris Kiddy of Alto is putting her best foot forward as she is participates in a charity Trek in aid of the Teenage Cancer Trust (Alto’s charity for 2009-10). The Trek takes place on 6-10 May in the Toukbal region of Morocco. The highest peaks of the Atlas mountains are located in the Toukbal Region and this trek will explore the best of this area – summiting Mount Toubkal (4167m), the highest peak in North Africa. If you are able to sponsor Chris on her trek, please visit www.justgiving.com/ChrisKiddy-Alto. Thank you, your support is much appreciated.
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team
