April 10
Welcome to Alto’s e-update, Fresh!, providing you with the latest news and deals from the media and other marketing opportunities. Please do not hesitate in contacting us if you require further information on any of the items below, we also welcome any feedback as to what information is useful to you.
Fresh! Issue 9 April 10
New Account Director at Alto
This issue, we welcome Adrienne Walder to the Alto team as Healthcare Account Director. With 16 years agency experience, Adrienne’s broad-based skills extend across campaign strategy and planning, research, branding, design, advertising, sponsorship, digital marketing, direct marketing, media planning and buying, and event management. Passionate about healthcare, Adrienne is able to draw on her diverse industry knowledge, enthusiasm and creativity to plan and implement successful integrated campaigns. We’re very excited to have Adrienne on-board.
Media – What’s New?
New – Africa Health exhibition and conference
Africa Health, a new healthcare exhibition, will launch at the Johannesburg Expo Centre in Nasrec on 9-11 May, 2011. Africa Health is an extension of Arab Health, and is designed for healthcare professionals and companies interested in the sub-saharan African market and beyond. For more information on exhibiting next year, please visit www.africahealthexhibition.com or contact your Alto account manager.
Free El Hospital Buyers Guide listing
El Hospital offers free listings in its online and print Buyers Guide to manufacturers or distributors of medical equipment, accessories or supplies for the healthcare sector. Register your company for free here.
Top trends in life science today
The June issue of Bioscience Technology will feature a special cover story highlighting the top trends in life science technology today. The publication is looking for contributions from companies on trends that you see as important to scientists working today. If you would like to contribute to this article opportunity please contact your Alto account manager before 10 May – submission deadline is 14 May.
New – FoodManufacture.co.uk
FoodManufacture.co.uk has launched its new website, providing information and resources on food and drink processing. The new website is designed as a one-stop-shop with the latest news in technology, business, operations and NPD, as well as technical papers, webinars, comment and analysis.
Chemistry Views
ChemistryViews.org is a new chemistry portal running in partnership with the ChemPub Society Europe. Designed as a community resource, ChemistryViews.org will be a bridge between Society members, authors and the rest of the Chemistry world. Additional to the portal, ChemistryViews.org will be hosting a virtual conference to run simultaneously with the live conference Frontiers in Chemistry: From Molecules to Systems on 21 May in Paris. For more information on exhibiting or sponsoring the virtual event please contact your Alto account manager.
Events
Alto may be attending:
Advances in Microarray Technology 25-26 May, Dublin
Lab-On-A-Chip 25-26 May, Dublin
Microscience 28 June – 1 July, London
If you are interested in any media networking at these events please contact Chris or David.
Alto out and about
SBS 2010, Phoenix, Arizona
Senior Life Science Account Manager, Clare Russell, reports on SBS 2010:
This year the Society for Biomolecular Sciences (SBS) conference was held in Phoenix, Arizona, and was an adventure for many in more ways than one. Whilst numbers appeared to be down on previous years, vendor feedback from the first day was positive and a real buzz was reported at the show. Media attendance was undoubtedly reduced this year, but with some significant product launches from a number of our clients, we made sure we utilised people’s time and expertise wisely. Poster sessions and conference streams ran well, spanning a selection of hot topics such as Epigenetics, Critical Reagents and Lead Discovery in Immunoinflammation, Oncology and Neuroscience. Delegate traffic undoubtedly slowed over days 2 and 3 which may have been due to the earlier training and tutorial sessions which began on the 11th April – the exhibition did not open until the 13th. Nonetheless, exhibitor spirit remained high, even in the face of the unpredictable travel delays that followed the show as a consequence of the Icelandic Volcano eruption. Many Europeans were delayed for approximately a week and were spread throughout the US, stranded by internal flights and awaiting transatlantic connections. For Chris and I, Phoenix was not such a bad place to be stranded!
We wait with anticipation to see the effect of the proposed SBS & ALA merger in 2012. Whilst the shows look to remain separated for another year, keeping the Palm Springs and Orlando locations as planned for 2011, we look forward to the new combined show(s) in 2012 and eagerly await the updates.
From time to time we hear of industry people looking for a change in employment. If you have a marketing/sales/business development vacancy, we may be able to put you in contact with a suitable candidate. Contact David or Chris with details.
Best regards
The Alto Team
