Alto Marketing

Event report: Making Pharmaceuticals and Med-Tech Innovations Expo

15th May 2017 - Last modified 22nd May 2017 - 0 comments

Written by David Robinson.

Two somewhat related events were held at the Ricoh Arena in Coventry in late April this year, with Making Pharmaceuticals (25th to 26th April) “joining” Med-Tech Innovations Expo (26th to 27th April), albeit in different halls. This was an interesting development given that the shows are organised by separate event companies, but a good one as the co-location definitely seemed to bring in additional visitors.

As well as the central location, both shows benefited from well attended conference streams and a good spread of exhibitors, most of whom (at least in the Making Pharmaceuticals hall in which I spent more of my time) seemed pleased with the delegate numbers and quality. Having outgrown its old home in the nearby National Motorcycle Museum, Making Pharmaceuticals was busy for most of the time – even into the second day, which is usually much quieter for a 2-day exhibition – as this was the opening day of Med-Tech Innovations Expo.

With conference sessions and coffee/lunch areas within the main halls, and break out rooms across the arena foyer, the organisers are to be congratulated for both bringing in the visitors and ensuring that they visit the exhibition.

The format is going to be repeated in 2018, with Making Pharmaceuticals 24-25 April and Med-Tech Innovations Expo 25-26 April. As with all exhibitions, success for exhibitors will only be confirmed as initial meetings are turned into sales, however if these shows are relevant to you, they are definitely worth a look.

Alto Marketing specialises in life science and healthcare communications, so contact us if you’d like any advice on which shows to attend, how to make the most of your event attendance, or any support with your event marketing programme.

Written by David Robinson – Founder/Managing Director 

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