Alto Marketing Manages 2012 Press Room for ELA

For a second consecutive year, Alto will be the Media Relations Partner for European Lab Automation. The event will take place from 30-31 May and will once again be held at the Congress Centre Hamburg (CCH), Hamburg, Germany.

For 2012, Alto will be managing the onsite Press Room, located within the Media Area in the main exhibition hall. We will be providing dedicated support and media briefings on key product launches and vendor events for all press contacts and journalists on the ground. The Media Area will include working facilities as well as the opportunity to pick up press news and information from exhibiting companies. Additionally, this will provide exhibitors a valuable opportunity to network and build relationships with media sponsors and other key industry media representatives.

Alto will be utilising its in-house industry knowledge and expertise to write and distribute PR leading up to the event. We will communicate important news as it happens, sharing this information too in our online Press Room below. We will also be tweeting @AltoMarketing and hope many of you will tweet along with us.

Following on from last year’s success, ELA once again promises to provide a comprehensive schedule of informative and highly topical presentations and training courses with a core focus on automated techniques, equipment and applications.

Latest News
Please read on to keep up to date with important news and information on European Laboratory Automation.

• 12 Jan 2012: ELA’s Life Science Awards Take Centre Stage for a Second Year
• 24 Jan 2012: Separation & Detection Streams Combine
• 7 Feb 2012: Bring a Buddy to ELA 2012 – Save up to 30% off Conference Registration
• 14 Feb 2012: Managing Compounds at ELA 2012
• 1 March 2012: Informatics for Automation: Find out more at ELA 2012
• 21 March 2012: Biobanking Explored at ELA 2012
• 27 March 2012: Get Practical at ELA with the Select Biosciences Training Courses
• 13 April 2012: A Nano Approach for ELA 2012
• 27 April 2012: Understand More about Next-Generation Sequencing at ELA 2012
• 4 May 2012: Your Cells Count at ELA 2012

Opening Hours
The Press Room will open at 08:30am on Thursday 30th May and close at 16:00pm on Friday 31st May. Press kits can be delivered to the Media Area from 09:00am on the 30th May. The Press Room will be staffed between 08:00 and 17:00 each day.

Media Meetings for Exhibitors
Alto can also offer a marketing package to increase your visibility at ELA. For instance we can provide a media relations service to set up 1-2-1 editor meetings on the booth or provide help with organising a press event. For more information on our range of marketing services, please contact Clare Jones at Alto on +44 (0)1489 557672 or by email.

Media Partners
For a full list of Supporting Media Partners, click here.