http://alto-marketing.com Marketing communications for life science and healthcare Fri, 03 Feb 2012 11:15:54 +0000 hourly 1 http://wordpress.org/?v=3.3 http://alto-marketing.com/contact-us/comment-page-1/#comment-89 Fresh! Planning ahead for those Autumn events | Alto Marketing Fri, 29 Oct 2010 09:54:27 +0000 http://alto.genotypecomms.com/?page_id=8#comment-89 [...] Developing video content to promote your products and services Since the introduction of broadband, streaming and viewing video online has become widespread. A quick search on YouTube reveals that over a million people have watched a video of open heart surgery, 9.7m have viewed a major healthcare organisation’s YouTube channel and 25,000 have seen how to use a particular brand of blood glucose monitoring system. While the consumer has been leading the social media explosion with more people researching, for example, the hospital experience and consultant expertise via user-driven content online, businesses should now be looking to tap into this invaluable resource. Developing video content, for example, of medical equipment or devices in use, supported by testimonials from a customer or commentary from a clinician can make highly effective, very affordable promotional material. The completed video can be repurposed for use on your website, within email marketing campaigns, through direct marketing, within sales presentations or distributed via target media and online video portals. If you are interested in finding out more about how we can help you become smarter about promoting your products and services through video content, please contact us. [...] [...] Developing video content to promote your products and services Since the introduction of broadband, streaming and viewing video online has become widespread. A quick search on YouTube reveals that over a million people have watched a video of open heart surgery, 9.7m have viewed a major healthcare organisation’s YouTube channel and 25,000 have seen how to use a particular brand of blood glucose monitoring system. While the consumer has been leading the social media explosion with more people researching, for example, the hospital experience and consultant expertise via user-driven content online, businesses should now be looking to tap into this invaluable resource. Developing video content, for example, of medical equipment or devices in use, supported by testimonials from a customer or commentary from a clinician can make highly effective, very affordable promotional material. The completed video can be repurposed for use on your website, within email marketing campaigns, through direct marketing, within sales presentations or distributed via target media and online video portals. If you are interested in finding out more about how we can help you become smarter about promoting your products and services through video content, please contact us. [...]

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