Alto Marketing

Email marketing is evolving. What’s new in 2017 and what can we do to make campaigns more effective?

7th July 2017 - 0 comments

Written by Sam Cooper. Last year I wrote about the ever-evolving email marketing landscape, particularly the impact of increasing mobile usage.…

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Magical, ultra-tough new antibiotic that packs a punch

14th June 2017 - 0 comments

Written by Dr Kelly Hooper. Recently, I visited the Museum of the History of Science in Oxford and caught the BACK FROM…

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To PR, or not to PR?

22nd May 2017 - 0 comments

Written by David Robinson. When does PR make sense for science and healthcare companies? As Alto Marketing specialises in science and…

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Event report: Making Pharmaceuticals and Med-Tech Innovations Expo

15th May 2017 - 0 comments

Written by David Robinson. Two somewhat related events were held at the Ricoh Arena in Coventry in late April this year,…

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Fight the good fight: the race between man and microbes

4th May 2017 - 0 comments

Hearing the words ‘antibiotic resistance’ is enough to instil a little panic in all of us.  Reports of doctors struggling to…

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Why decision fatigue matters in marketing

21st April 2017 - 0 comments

Written by Victoria Coupe. How many of us get to the end of the week and still have a spring in our…

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Google announce tighter ad controls but are we reassured?

29th March 2017 - 0 comments

Written by Tim Cullum. On Tuesday last week Google announced plans to tighten controls for advertisers on its YouTube and Display…

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PR Reflections

14th March 2017 - 0 comments

Written by Sarah Perceval. With the advent of the digital era, obviously there’s been a quantum change in the publishing media…

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