Alto Marketing

Supported YouTube videos: a different way to get your brand in front of your target audience

21st July 2017 - 0 comments

Written by William van Grunsven, PhD. When it comes to spending money on brand recognition, it’s all about targeting the right…

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Magical, ultra-tough new antibiotic that packs a punch

14th June 2017 - 0 comments

Written by Dr Kelly Hooper. Recently, I visited the Museum of the History of Science in Oxford and caught the BACK FROM…

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To PR, or not to PR?

22nd May 2017 - 0 comments

Written by David Robinson. When does PR make sense for science and healthcare companies? As Alto Marketing specialises in science and…

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Event report: Making Pharmaceuticals and Med-Tech Innovations Expo

15th May 2017 - 0 comments

Written by David Robinson. Two somewhat related events were held at the Ricoh Arena in Coventry in late April this year,…

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Fight the good fight: the race between man and microbes

4th May 2017 - 0 comments

Hearing the words ‘antibiotic resistance’ is enough to instil a little panic in all of us.  Reports of doctors struggling to…

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Why decision fatigue matters in marketing

21st April 2017 - 0 comments

Written by Victoria Coupe. How many of us get to the end of the week and still have a spring in our…

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From black holes to babies: 2016 in science

9th December 2016 - 0 comments

Written by William van Grunsven, PhD. As we’re going into the final weeks of 2016, many of you will be taking…

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Add words right and you’ll AdWords right

23rd September 2016 - 0 comments

Written by Omee Ahmed. Google AdWords has been around for a good long while now, having launched (if you can believe…

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