Alto Marketing

To PR, or not to PR?

22nd May 2017 - 0 comments

Written by David Robinson. When does PR make sense for science and healthcare companies? As Alto Marketing specialises in science and…

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Event report: Making Pharmaceuticals and Med-Tech Innovations Expo

15th May 2017 - 0 comments

Written by David Robinson. Two somewhat related events were held at the Ricoh Arena in Coventry in late April this year,…

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Fight the good fight: the race between man and microbes

4th May 2017 - 0 comments

Hearing the words ‘antibiotic resistance’ is enough to instil a little panic in all of us.  Reports of doctors struggling to…

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Why decision fatigue matters in marketing

21st April 2017 - 0 comments

Written by Victoria Coupe. How many of us get to the end of the week and still have a spring in our…

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PR Reflections

14th March 2017 - 0 comments

Written by Sarah Perceval. With the advent of the digital era, obviously there’s been a quantum change in the publishing media…

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Gotta catch them all! How is augmented reality being used in marketing?

4th August 2016 - 0 comments

Written by Sam Cooper. Pokémon Go has been the first step for a lot of people into the world of augmented…

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What can the white paper do for you?

30th June 2016 - 0 comments

Written by Isabel Goodhand. A white paper well-written is worth its weight in gold. By providing the reader with valuable and…

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Pigs and Pancreas’ – using gene editing to grow human organs for transplant in pigs

21st June 2016 - 0 comments

Written by Dr Kelly Hooper. The revolutionary but sometimes controversial CRISPR/Cas9 gene editing technique is rarely far from the headlines. Unsurprisingly, it…

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