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Alto Marketing, A specialist PR & marketing agency working with Life Science and Healthcare organisations.

Eternally young

By Carolyn Butchers, Account Manager – Life Science, Alto Marketing – April 15th 2014

For the first time ever, an elderly organ has been regenerated into a more youthful state. I know what you’re thinking – ‘great, so I can stay youthful forever!’, but you know things are never that simple. Read the rest of this entry »

LinkedIn Product & Services Page Retirement

By Jason Leith, Digital Marketing & PR Executive, Alto Marketing – April 10th 2014

As of April 14th 2014 LinkedIn will be retiring the Product & Services page on company profiles. Read the rest of this entry »

Electronic noses to sniff out cancer

By Claudine Powell, Senior Account Manager – Healthcare, Alto Marketing – March 12th 2014

With spring in the air we can look forward to the smells of the summer – from freshly cut grass to barbecues. Scientists however, have been taking the world of smells to a whole new level developing potentially amazing medical devices of the future. Read the rest of this entry »

Sunday Sermon

By Victoria Coupe, Account Manager, Alto Marketing – March 7th 2014

Last Sunday morning, while checking the news on the BBC, an interesting article in the most read section caught my eye. As it turns out, it wasn’t news at all but an article from about a year ago (how it got on the most read list is interesting in itself, but that’s a blog for another day). The article was about how an international team of scientists, mathematicians and philosophers at Oxford University’s Future of Humanity Institute is investigating the greatest global threats to humanity (ok so I know how that reads, but bear with me – I’m not going to go all doomsday on you). Read the rest of this entry »

Cognitive Bias and Implications for Marketing Communications

By Tim Cullum, Marketing Communications Executive, Alto Marketing – March 4th 2014

I don’t know if anyone else watched the BBC Horizon documentary last week called ‘How You Really Make Decisions’? Well worth a watch on iPlayer if you get a chance. It took me back to my Uni days and probably my favourite class, Consumer Behaviour, where I was first introduced to the use of Psychology theory in Marketing. Read the rest of this entry »

Twitter Card Analytics

By Jason Leith, Digital Marketing & PR Executive, Alto Marketing – February 24th 2014

At the end of January, Twitter started to roll out Analytics for Twitter Cards to give brands and publishers greater insight in to how their Twitter Cards are performing. There are analytics available for various different aspects of Twitter, such as followers and timeline activity, however in this blog I will be focussing on Twitter Card analytics. Read the rest of this entry »

A Scientific Message in a Bottle!

By Dr Sarah Perceval, PR and Media Relations Specialist, Alto Marketing – February 17th 2014

I read with interest today that following 58 years at sea, a scientist’s message in a bottle has been found by a biologist studying seals off Nova Scotia. Warren Joyce is now due to receive his 50 cent reward for returning the drift bottle that was originally launched on 26th April 1956 to study currents in the Atlantic Ocean by the Woods Hole Oceanographic Institution! Read the rest of this entry »

What’s your poison?

By Dr Isabel Goodhand, Science Writer, Alto Marketing – February 11th 2014

Scientists are always on the hunt for new drug sources to mine, and the last few years has witnessed the increasing popularity of naturally occurring venoms in treating a range of conditions. Read the rest of this entry »

Are conferences and exhibitions out-of-date?

By Catherine Clarke, Account Manager, Alto Marketing – February 6th 2014

As persistent rain and gale-force winds hit the UK, seemingly from the moment we sang ‘Auld Lang Syne’ on January 1st, the appeal of a trip to San Diego for the 3rd Annual SLAS conference and exhibition had never been so great. And, thankfully, as the laboratory automation and screening community descended on the city (18-22 January), the sun did indeed shine brightly. Read the rest of this entry »

What are Twitter Cards?

By Jason Leith, Digital Marketing & PR Executive, Alto Marketing – January 30th 2013

On Thursday 23rd January, Twitter started rolling out an update to their available analytics. The update launched a new dashboard that offers valuable analytics for Twitter Cards, offering you further insights in to how your published Twitter Cards are performing. Read the rest of this entry »