The EU Cookie Directive – time is running out to comply…
By Adrienne Walder – 15th May 2012
The EU cookie directive (EU directive 2009/136/EC) comes into effect on 26th May 2012 and impacts anyone with a website targeted to the EU. The rules are intended to give web users the right to choose what information gets stored on their phone or computer. So the big question is what does this mean to us? Read the rest of this entry »
Analytica – if you weren’t there, you missed out
By David Robinson – 11th May 2012
A few weeks have passed since Analytica 2012 (17-20 April 2012) – and enough time to let the dust settle and take stock. Read the rest of this entry »
The Science Behind the Olympics: SelectScience Exclusive
By Kerry Parker, Editor, SelectScience – 10th May 2012
SelectScience go behind the scenes at the London Olympics Anti-Doping Science Centre to bring you an exclusive look at the science, challenges and people behind this summer’s Games. Read the rest of this entry »
Selling to a changing NHS
By Adrienne Walder – 3rd May 2012
We recently ran a survey to investigate the impact that the progression and Royal Assent of the Health and Social Care Act 2010 – 2012 has had, and will continue to have, on businesses selling products and services into the NHS in the UK. If you were one of those people who kindly responded to our survey – thank you so much. Read the rest of this entry »
Helping you get the best out of your PR and Marketing campaigns
By Dr Paul Avery – 25th April 2012
Alto Marketing will be ten years old this year (expect to hear more about this in a future blog post), and in that time the Alto team has utilised its expertise to help our clients raise awareness, attract website visitors, generate leads and, most importantly, make sales. We’ve seen plenty of changes in the industry, especially with the growing influence of the web and social media. Read the rest of this entry »
Lead qualification – what do your leads look like?
By Tim Cullum – 23rd April 2012
Unfortunately as we know, most new leads are not red-hot enquiries from a customer sitting by the telephone, desperately awaiting your sales call. They come in all different shapes, sizes and levels of interest. Read the rest of this entry »
Getting the grades up
By Kelly Friend – 18th April 2012
Exam season is rolling around again and whilst I’m fortunate enough to have those days behind me, my 18 year old sister is currently wading through mountains of revision so that she can secure the grades she needs to go on to fulfil her dream of becoming a doctor. Read the rest of this entry »
Online and mobile advertising reaches record £5bn
By Karen Nicholls – 4th April 2012
The growth of information and traffic on the internet has in turn generated an enormous market for internet advertising. This applies to all sectors and is ever more apparent in the Life Sciences marketplace – as the scientific community becomes increasingly aware of the technological advances in online marketing. Read the rest of this entry »
Sport Relief
By Chantal Jones – 29th March 2012
Friday 23rd – Sunday 25th March was Sport Relief weekend, so in keeping with our tradition of doing something in the office for these events, the idea this year was to either wear something red or sports gear into the office on the Friday. Read the rest of this entry »
Take aspirin and beat cancer?
By Carolyn Butchers – 22nd March 2012
A recent study published in the journal The Lancet has demonstrated that a daily dose of aspirin can reduce the risk of cancer and prevent the disease from spreading in existing patients. Read the rest of this entry »
