Where physics meets fashion
By Kelly Friend – 20th February 2012
It’s not often I get to write on here about the girly trinkets I buy but the world of fashion and physics has finally merged – everybody say hello to magnetic nail polish! Read the rest of this entry »
SLAS 2012 – a letter from San Diego
By David Robinson – 17th February 2012
Clare and I attended SLAS 2012 last week in San Diego. The warm sunshine and cloudless blue skies of Southern California were the perfect antidote to the Siberian winter that we had been experiencing in the UK. Read the rest of this entry »
Having your cake AND eating it
By Carolyn Butchers – 16th February 2012
A recent news story caught my eye, for obvious reasons as I’m sure you will agree: Chocolate cake for breakfast could help you lose weight. As a female and self-confessed chocoholic, I’m sure you can understand my delight! Read the rest of this entry »
All Power to the PowerPoint
By Karen Nicholls – 10th February 2012
Before PowerPoint, one of the few options for giving a client presentation was to use a flip-over chart, the ‘portable’ version of which was the size of a standard French window. The handle on the top of the carry case was useless unless you happened to be eight-foot tall, it was almost impossible to get on the Underground and, above ground, anything over a light breeze had you hang-gliding over Oxford Circus. Read the rest of this entry »
The tweet, the whole tweet and nothing but the tweet
By Kelly Friend – 9th February 2012
It’s my turn to contribute to our blog bank this week and as I sat staring at my blank page, I thought I’d tweet about the fact I didn’t have any inspiration at that particular moment. And then it hit me…Twitter part 2! Read the rest of this entry »
Guest blogging – everybody wins
By Dr Paul Avery – 3rd February 2012
We are big fans of the blogosphere over here at Alto Marketing, as we hope you can see from our regular updates. We are also keen to keep developing our PR strategy through our blog, something we also help our clients with. Read the rest of this entry »
Arab Health 2012
By Adrienne Walder – 1st February 2012
When I initially broached the idea of attending Arab Health in Dubai, I thought David (our Managing Director) would just see it as an excuse for me to get a bit of sunshine in January, rather than it being a truly useful event for us to attend. Read the rest of this entry »
Is genetic testing the key to curing cancer?
By Carolyn Butchers – 27th January 2012
As the cost of determining a patient’s genetic code is falling, the possibility that treatment plans for diseases such as cancer could be tailored to patients based on their individual genetic code is becoming more realistic. Read the rest of this entry »
Spandex – from fashion must-have to athletic secret weapon
By Dr Paul Avery – 23rd January 2012
In a paper published last month in the Journal of Strength and Conditioning Research, scientists at the University of the Sunshine Coast in Queensland, Australia, reported the results of their research into the beneficial aspects of wearing tight, stretchy materials rather than loose fitting shorts and leggings when performing exercise. Read the rest of this entry »
♪Looking back, over my shoulder♪
By Kelly Friend – 13th January 2012
Yesterday I journeyed back in time to my old stomping ground, Southampton Solent University, as part of an invitation to talk to the current PR & Communications students. Read the rest of this entry »
