By Catherine Clarke, Account Coordinator, Alto Marketing – May 20th 2013

As a communications agency we value the concept of ‘repurposing’. Re-stylising content is a great way to maximise investment and impact across multiple channels, without regurgitation. Read the rest of this entry »

By Jason Leith, Digital Marketing & PR Executive, Alto Marketing – April 25th 2013

Welcome to the second part of this blog about Slideshare. I will be finishing off looking at the benefits of marketing with slideshare by taking a brief look at SEO followed by some helpful ideas to get you started on Slideshare. Read the rest of this entry »

By Jason Leith, Digital Marketing & PR Executive, Alto Marketing – April 24th 2013

This is the first of a two part blog looking at Slideshare as a way to extend the reach of your content. In this blog there will be a brief introduction to Slideshare with a more detailed look at Slideshare as a business platform and the valuable analytics available. The second part of this blog, released tomorrow, will look at the benefits Slideshare can offer to your SEO efforts and some helpful ideas to get you started. Read the rest of this entry »

By Claudine Powell, Senior Account Manager – Healthcare, Alto Marketing – April 5th 2013

This week marked the official start of the Government’s reforms of the NHS in England with GP-led commissioning groups taking control of a large chunk of the NHS budget and the newly formed NHS England board in charge of the day-to-day running of services. Read the rest of this entry »

By Dr Isabel Goodhand, Science Writer, Alto Marketing – March 28th

A synthetic version of the foot and mouth virus has been produced, as published in PLOS yesterday. This replica still consists of the external shell, triggering the immune system for antibody production, but the vital difference is the lack of the infection-causing genetic material. Read the rest of this entry »

By Jason Leith – March 28th

A few months ago I started experimenting with an Augmented Reality (AR) smart phone app called Aurasma Read the rest of this entry »

By Claudine Powell, Senior Account Manager – Healthcare, Alto Marketing – March 18th 2013

Everyone at Alto pulled out all the stops last week for a two-day Comic Relief Bake Off to raise money as part of this year’s Red Nose Day fundraising campaign. Read the rest of this entry »

By Rachael Ouston, Marketing Assistant, Alto Marketing – February 28th 2013

On the 13th of November an intrigued Dr Isabel Goodhand of the Alto Marketing team, latched onto a recently published paper from researchers at Harvard’s Wyss institute Read the rest of this entry »

By David Robinson, Managing Director, Alto Marketing – February 19th 2013

Here at Alto Marketing, we love our science and our marketing…which is why we are a successful science and healthcare marketing company! Read the rest of this entry »

By Victoria Coupe, Account Manager, Alto Marketing – February 14th 2013

When this popped into my inbox from our friends at Bioscience Technology, I just couldn’t resist a Valentine’s Blog about it. Read the rest of this entry »